VP Marketing Science and Advanced Analytics

VP, Marketing Science and Advanced Analytics

Our client is an industry leading custom market research and strategy firm. A Top 25 company, they are well-known for their business-decision focus and cutting-edge creativity. They are skilled at assisting the world’s leading brands to engage, innovate, and grow. Leveraging the best of advanced analytics, consumer psychology, and market strategy they are truly game-changing partners for their clients.

About this Opportunity:

We are seeking an innovative and strategic VP of Marketing Science & Data Analytics. A leader who will oversee and manage analytics and data functions -- leading a talented team while driving the development of analytical solutions. This role will play a major role in creating how the firm delivers leading edge analytics for their clients. This role calls for a ‘hands-on’ practitioner with extensive analytics experience and leadership skills.

Responsibilities and Expectations
Essential Duties:
Development
• Define a direction for the function in alignment with requirements and market opportunities
• Anticipate requirements for future capabilities, including measurement and analytics
Personal Expertise
• Stay abreast of leading edge methodologies, analytical techniques, measurement, design standards and their practical applications
• Be recognized as a methodology and analytical thought leader and industry expert both internally and externally
o Write material for a range of sources, including journals, website, and blogs
o Present at industry conferences
o Deliver training when appropriate
• Take advantage of training and development opportunities and attend conferences
Client Building
• Make a direct contribution to sales success including growing new client relationships and revenue
• Develop, sell, and deliver Data Integration based offerings to new and existing clients
Management
• Lead the Advanced Analytics function and actively manage internal team members and external resource capabilities including, analysts, project consultants and methodological experts
• Partner with leadership to establish and achieve goals for the Advanced Analytics team (e.g., client satisfaction, project execution and profitability, team efficiency, employee utilization)
• Manage internal team by continuously measuring and discussing performance, providing mentoring and coaching feedback, and creating development opportunities
• Manage external partner capabilities (people, processes and tools) to meet the needs of clients and our business
• Plan and manage talent capacity and ensure an equitable workload distribution across each team member
• Work with other managers, colleagues and HR to effectively recruit and onboard talent, when necessary
• Lead and actively participate in cross-company initiatives
• Participates in peer reviews in a timely manner
Projects
• Partner with clients, Practice Leaders, Research Directors (RDs), Client Services and Field Services to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction and quality project deliverables
• Directly own, work on and complete the most complex client project engagements


Qualifications
• Master’s degree or higher in a related field (e.g. statistics, math, market research)
• Minimum of 10 years independently managing market research analytics projects
• Experience with complex market research analytical techniques and approaches including conjoint & choice modeling, preference modeling , segmentation modeling, simulator and typing tool development, structural equation modeling, regression modeling, survival analysis, discriminant analysis, adjusted chi-square residuals analysis, factor analysis, data mining, stochastic modeling, time-series modeling & forecasting
• Hands on experience using advanced analytical tools and technology
• Exceptional leadership, management, mentoring skills
• Excellent at establishing and strengthening relationships with clients, co-workers and vendors
• Highly collaborative approach when working with fellow colleagues and clients
• Proven track record managing to milestones, deliverables and budgets
• Effective at delegating, managing and influencing teams and individuals
• Excellent at managing multiple projects and priorities simultaneously
• Able to see the big picture and also operate with a strong attention to detail
• Effective oral & written communications and presentation skills

CORE Behaviors
Accountability: Accepts responsibility for goals and tasks and discloses the results in a transparent manner


Initiative: Acts before being given directions and instructions to decide what can be done to achieve a positive outcome


Attention to Detail: Demonstrates thoroughness in accomplishing a task with concern for all the areas involved, no matter how small


Autonomy: Demonstrates the ability to function independently


Problem Resolution: Identifies and anticipates problems; finds solutions before the problem happens; and provides solutions that are effective and less time consuming


Flexibility: Demonstrates the ability to adjust to various situations, people, and work styles


Communication: Demonstrates the ability to be succinct, informative, timely, and consistent when sharing information


Strategic Thinking: Demonstrates the ability to generate and apply unique business insights


Collaboration: Demonstrates partnership when working with others


Citizenship: Actively participates in team or company initiatives; actively develops positive working relationships with other functions and team members