Assistant Director for Enrollment Strategy & Institutional Adoption

Aspen Publishing is seeking an experienced, strategic, and growth-oriented marketing leader to serve as Assistant Director for Enrollment Strategy & Institutional Adoption, JD-Next . This senior-level role is responsible for shaping and executing a comprehensive marketing enrollment and institutional adoption strategy for JD-Next, the innovative law school admissions assessment program. This role is open to Boston-based candidates to work in our Burlington, MA office on a hybrid office/work-from-home schedule. Remote candidates will also be considered.

The ideal candidate brings an understanding of the legal profession, strong marketing skills, a strategic mindset, the ability to oversee and grow a business unit or product line, and a passion for transforming legal education. Experience in higher education, admissions, student recruitment, or a legal background is strongly preferred. This individual must thrive in a fast-moving environment and be able to both architect and operationalize plans that drive measurable enrollment growth and increase institutional adoption among law schools. We are looking for a candidate who can take JD-Next enrollment and adoption to the next level. Is that you?

TITLE: Assistant Director for Enrollment Strategy & Institutional Adoption, JD-Next
REPORTS TO: Head of Marketing and Business Development
DEPARTMENT: Marketing
FLSA STATUS: Exempt
LOCATION: Burlington, MA
SALARY RANGE: MIN $119,900 / MID $154,300 / MAX $196,600

POSITION SUMMARY: Responsible for growing JD-Next’s national enrollment and expanding its adoption and effective use across law schools; own the end-to-end enrollment and institutional adoption strategy for JD-Next, ensuring the program is well understood, appropriately positioned, and meaningfully integrated into law school admissions and pre-law advising processes. P lay a central role in shaping how institutions, advisors, and prospective applicants understand JD-Next’s value as a law school readiness assessment and admissions tool; blend enrollment strategy, institutional engagement, and market knowledge, using sound judgment, strong data fluency, and a deep appreciation for how law schools evaluate applicants to support matriculating students. Work cross-functionally with Aspen’s Psychometrics, Program, Student Success, Sales, and Communications teams to translate institutional needs and admissions realities into clear enrollment strategies and adoption pathways. Represent JD-Next externally, engaging directly with law school decision-makers, academic administrators, and pre-law advising networks to build and support sustained growth and long-term institutional confidence in the program.

KEY DUTIES AND RESPONSIBILITIES:
Strategic Leadership

• Develop, oversee, and implement the comprehensive marketing strategy to drive enrollment for JD-Next, including yearly planning, goal setting, positioning, tactical implementation and performance management.
• Identify strategic opportunities to increase institutional usage across law schools, admissions offices, pre-law advising networks, and related stakeholders.
• Serve as the primary marketing liaison across JD-Next internal teams.

Growth and Enrollment Management

• Develop and implement multi-channel strategies to build awareness, grow the prospect pipeline, and ensure steady enrollment growth for JD-Next as a law school admissions assessment.
• Manage the entire consumer communication system (email journeys, nurture paths, content strategy, and CRM optimization).
• Oversee message development, brand alignment, and strategies to improve conversion across the funnel stage.

Institutional Adoption

• Lead strategic outreach initiatives to law schools that increase institutional adoption and strengthen existing relationships.
• Partner with the sales team to develop and execute initiatives that promote JD-Next and related institutional offerings.
• Represent JD-Next at conferences, events, and meetings with law school leaders, admissions staff, and pre-law advisors.
• Form external partnerships to strengthen JD-Next’s role in the law school and pre-law communities.

Marketing Execution

• Manage integrated marketing campaigns across digital, social, email, PR, and event channels with a focus on measurable enrollment growth.
• Lead and collaborate with external communications firms to enhance JD-Next’s national visibility and reputation.
• Oversee the development of creative assets, brand materials, and student-facing communications.
• Measure, analyze, and report on campaign performance using analytics tools; turn insights into actionable recommendations.
• Perform continuous competitive analysis, market evaluations, and stakeholder research to guide strategic decisions.

Leadership and Collaboration

• Provide senior-level guidance to internal teams that streamline marketing, product, and operational functions.
• Mentor junior staff contributing to JD-Next initiatives; help foster a strong culture of collaboration, accountability, and innovation.
• Support PR efforts to highlight program results, institutional collaborations, and student success stories.

• Other duties as assigned.

Qualifications:

• Bachelor’s Degree in business or related field preferred; Master’s degree or J.D. a plus.
• 7+ years of progressive experience building brand awareness, with at least 2–3 years in a senior strategic or leadership role.
• Proven experience in owning or managing a product line, business unit, or revenue-driving initiative.
• Demonstrated success in building and executing integrated marketing and growth strategies.
• Experience in higher education marketing, admissions, student recruitment, or legal education preferred.
• JD, high-stakes testing, or law school admissions experience preferred.
• Business development experience is strongly preferred, especially with or within academic institutions or professional services organizations.
• Excellent project management skills with the ability to manage competing priorities and deliver against deadlines.
• Strong analytical skills with a record of using data to drive decisions.
• Exceptional communication, interpersonal, and relationship-building skills.
• Skilled in CRM systems, marketing automation tools, analytics platforms, and Microsoft Office.
• Ability to represent JD-Next professionally at conferences, events, and institutional meetings.
• Ability to travel domestically as needed.

Physical Requirements:

• Normal Office Environment.
• Ability to sit for extended periods of time.
• Ability to work on computer for extended periods of time.
• Ability to listen and speak carefully while interacting with others.
• Ability to lift up to 10 pounds occasionally.

ABOUT US: Aspen Publishing is a leading provider of educational content and digital learning solutions to law schools in the US and around the world. Aspen provides best-in-class solutions for legal education through authoritative textbooks written by renowned authors and breakthrough products such as Connected eBooks, Connected Quizzing, and PracticePerfect.

The salary range provided is a good faith estimate representative of all experience levels. Aspen considers several factors when extending an offer, including but not limited to, the role, function and associated responsibilities, a candidate’s work experience, location, education/training, and key skills. In addition to competitive compensation, we offer a wide array of benefits including your choice of health and dental plans, generous paid time off and holidays, 401k with employer match, and an array of voluntary programs to cover all of life’s eventualities from accidents; to critical illness; to pet insurance.

EOE disability/veteran.

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