SDR Manager

About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top-of-funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth.

Position Overview - Sales Development Representative Manager (SDR Manager):
As an SDR Manager within demandDrive's Enterprise Sales Service division, you will be responsible for building, managing, and executing successful sales development programs for a diverse portfolio of clients, ranging from start-ups to Fortune 500 companies. Your primary focus will be leading a team of Sales Development Representatives (SDRs) to achieve and exceed client goals. We are seeking qualified candidates with at least 1-3 years of experience directly managing/ coaching Sales Development Representatives.

Responsibilities:
Client Relationship Management:

• Serve as the primary liaison between clients and demandDrive, managing expectations and ensuring alignment.
• Collaborate with the VP of Client Success on program strategy and implementation, ensuring alignment with client objectives and organizational priorities.
• Maintain consistent internal communication regarding program progress, identifying areas where additional support or resources are needed to ensure success.
• Proactively address client concerns and develop strategies to drive their success.

Team Leadership and Development:

• Provide consistent coaching and mentorship to SDRs, utilizing internal sales coaching teams and AI role-playing tools to enhance performance.

• Foster a collaborative and accountable team culture that emphasizes continuous improvement and excellence.

Sales Enablement and Resource Development:

• Build and maintain high-quality prospect lists for Sales Development Teams by leveraging tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Develop and refine talk tracks, email templates, and SDR playbooks designed to maximize engagement and achieve high response rates.
• Collaborate with internal teams to ensure resources align with client objectives and industry best practices.

Performance Monitoring and Reporting:

• Design and implement reports and dashboards within various CRM platforms, primarily Salesforce (SFDC) and HubSpot, with the flexibility to adapt to others like Zoho, Microsoft Dynamics, etc.
• Oversee CRM buildouts, including reporting and dashboard creation, to ensure seamless integration with client processes and transparency into our team’s activity and outcomes.
• Generate weekly and quarterly reports for clients, demonstrating proficiency in Word and Excel for professional formatting and presentation.

Job Requirements and Qualifications:

• 1-3 years of experience directly managing/coaching Sales Development Representatives.
• Must be able to commute to Waltham, MA office for hybrid office days.
• Bachelor’s degree, preferably in a business-related field.
• Proven experience in sales development management, particularly within the technology sector.
• Demonstrated ability to lead and coach SDR teams to achieve high performance.
• Strong proficiency in CRM platforms, especially SFDC and HubSpot, with a conceptual understanding of building reporting and dashboards in others (ex. Zoho, Microsoft Dynamics, etc.).
• Familiarity with building high-quality prospect lists for Sales Development Teams using tools like ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Proven experience in developing highly effective talk tracks, email templates, and SDR playbooks designed to deliver high response rates and drive results.
• Excellent written and verbal communication skills.
• Strategic thinker with strong organizational and detail-oriented skills.
• Proficiency in Microsoft Word and Excel for reporting purposes.
• Ability to take accountability for client accounts, demonstrating ownership of both successes and areas for improvement.
• Experience in digital marketing campaigns is a plus.

Benefits Include:

• Hybrid work model
• Annual salary + added bonus ($85,000-$95,000 starting salary range + $10,000-$15,000 in potential added annual bonus)
• Internal growth opportunities
• Health Coverage+ other H&W benefits via BCBS, Vision Care, Dental Coverage (Delta Dental), 401K
• Great work-life balance + collaborative team culture
• Team contests/ competitions
• Team zoom+in-person happy hours
• Casual dress code
• Company laptop, full tech stack, and other resources provided by demandDrive