Manager, Demand Generation & Growth Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Creation Technologies is seeking a data-driven, revenue-focused Manager of Demand Generation & Growth Marketing to build and scale our pipeline generation engine.

This leader will design and execute integrated campaigns across digital, ABM, paid media, events, and account-based initiatives to support business development teams across Aerospace & Defense, Medical Technology, and Industrial markets. This role is directly accountable for marketing-sourced and marketing-influenced pipeline contribution and works closely with Sales leadership to align marketing investments to revenue outcomes.

Key Responsibilities:

Demand & Pipeline Strategy

• Develop and execute integrated demand generation programs aligned to revenue targets
• Own campaign planning, targeting, execution, and reporting
• Partner with Sales to align on target accounts and vertical priorities
• Drive account-based marketing initiatives

Digital & Performance Marketing

• Manage website optimization for conversion
• Oversee paid media strategy (LinkedIn, search, retargeting)
• Improve SEO performance in key verticals
• Optimize lead capture and nurture flows

Marketing Operations & Analytics

• Partner with Sales Ops to align CRM and funnel reporting
• Track marketing-sourced and influenced pipeline
• Develop executive dashboards tied to revenue outcomes
• Improve attribution and campaign ROI analysis

Event & Field Marketing Support

• Align trade shows and vertical events with lead capture and follow-up campaigns
• Develop pre- and post-event nurture strategies
• Ensure measurable ROI from event investments

Continuous Optimization

• Conduct A/B testing across channels
• Refine ICP and segmentation models
• Identify growth opportunities across vertical markets

Qualifications

• Minimum 10 years of B2B demand generation or growth marketing experience
• Proven experience driving measurable pipeline impact
• Experience working with Salesforce (or similar CRM)
• Strong understanding of ABM platforms (e.g., 6sense preferred)
• Experience in complex, long sales-cycle B2B environments
• Analytical mindset with strong executive presentation skills
• Bachelor’s degree required; MBA preferred but not required

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Creation Technologies is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you require any accommodations to complete the application process or need the job posting in an alternative format, please email [email protected]. You will be connected with our Talent Acquisition team.

If you are contacted regarding the position, please inform our Talent Acquisition team of any accommodations you may need during the recruiting process. All information related to accommodation requests will be handled confidentially.

Canada: Title for the position will be in accordance with applicable national and local laws.