Market Transformation Director - Direct to Patient
Job Description
General Summary:
The Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, leading business activities aligned with performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff and teams.
Key Duties and Responsibilities:
Partners with brand/team-lead to shape the brand strategy and brand life-cycle activities
Directs the development and implementation of strategic and tactical plans for assigned product
Provides input into forecasting assumptions
Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.) and makes strategic recommendations to advance performance against goals
Develops strong partnerships with cross-functional team to support business goals
Evaluates ROI for activities of the brand
As a people manager within the organization, this role may have financial accountabilities and human resource responsibilities for assigned staff.
Knowledge and Skills:
Direct experience with communications review committee for review of tactics
Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
Analytical mindset, with demonstrated ability to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
Advanced knowledge of market forecasts and relationship of business drivers to revenue
Advanced working knowledge of MS Office applications, including PPT, Excel and Word
Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Education and Experience:
Bachelor’s degree required
Typically requires 10 years of work experience and 3 years of supervisory/management experience, or the equivalent combination of education and experience
Pay Range:
$196,000 - $294,000Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid : work remotely up to two days per week; or select
2. On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
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