Business Development Rep

Job Description:

Job Summary

The Business Development Representative (BDR) is a fully qualified, journey-level sales professional responsible for driving new business acquisition across DeepHealth’s Enterprise Imaging portfolio. Working independently with review at critical points, the BDR develops and executes prospecting strategy across health systems, hospital networks, radiology groups, and multi-site imaging organizations to generate qualified pipeline and expand DeepHealth’s presence in the enterprise imaging market.

The role applies complete knowledge of healthcare IT, enterprise imaging architecture, and complex B2B sales motions to opportunities of diverse scope — evaluating identifiable factors with limited up-front information, adapting existing approaches, and using sound judgment and interpretation to advance accounts toward close.

The BDR enhances relationships and networks with senior internal and external partners across the radiology informatics community and serves as a knowledgeable, consultative voice in the market.

Essential Duties and Responsibilities

Pipeline Generation & Prospecting

• Independently build and execute outbound prospecting strategy targeting net new Enterprise Imaging opportunities across health systems, hospital networks, radiology groups, and multi-site imaging organizations — prospecting into accounts to generate qualified pipeline and expand DeepHealth’s presence in the enterprise imaging market.
• Develop multi-touch outreach sequences (phone, email, LinkedIn, conference follow-up) tailored to technical and clinical buyer personas — including CIOs, PACS admins, radiology informatics leads, and department heads
• Research target accounts to identify technology environments, incumbent vendors, contract renewal windows, and organizational priorities that create displacement or expansion opportunities

Multi-Stakeholder Engagement & Discovery

• Engage credibly across the three-buyer dynamic that defines enterprise imaging deals: PACS administrators and radiology informatics teams as technical champions who evaluate architecture, integrations, and workflow fit; radiology department heads and radiologists as clinical champions whose daily-use buy-in is non-negotiable; and CIOs and IT leadership as the economic authority who control budget, own procurement, and ultimately sign off. Adapt style and message to each audience.
• Qualify opportunities against defined criteria (budget, authority, need, timeline) with particular attention to procurement complexity and IT governance structures common in health system environments
• Partner with Solutions Engineers early in the cycle where technical depth is required to advance a conversation. May need to conduct high-level discovery calls to map technology environments, current imaging configurations, integration requirements (HL7, DICOM, FHIR), and enterprise IT roadmaps.

Cross-Functional Collaboration & CRM Discipline

• Partner with Enterprise Imaging Account Executives to align on territory strategy, target account prioritization, and handoff criteria
• Operate in a coordinated territory model alongside the Population Health commercial team under a shared-account, split-buyer approach — the EI BDR owns the IT, informatics, and radiology leadership track while the Pop Health BDR runs the clinical AI track within the same organizations — driving regular joint account planning to surface a unified DeepHealth commercial motion across enterprise imaging and clinical AI
• Maintain clean, complete, and up-to-date records in Salesforce — including contact data, technology environment details, buyer role mapping, activity logs, and opportunity stage progression
• Share competitive intelligence and field learnings with Product, Marketing, and Commercial leadership to inform positioning, roadmap, and go-to-market strategy

Brand & Market Presence

• Develop and maintain deep fluency in DeepHealth’s Enterprise Imaging portfolio and stay current on competitive offerings and market trends
• Build credibility in the radiology informatics community through knowledgeable, consultative engagement that goes beyond transactional outreach; advise prospects and partners on difficult or unfamiliar subject matter

PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.

Minimum Qualifications, Education and Experience

• Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years with a Master’s degree; or equivalent work experience in business development, lead development or inside sales roles within healthcare IT or health informatics.
• Direct experience selling enterprise imaging and/or population health or related solutions strongly preferred.
• Bachelor’s degree required
• Strong written and verbal communication skills with the ability to translate technical capabilities into business and clinical value
• Demonstrated ability to engage credibly with technical, clinical, and economic buyers in their own language — PACS administrators and radiology informatics teams (architecture, integrations, workflow fit), radiology department heads and radiologists (clinical impact and adoption), and CIOs and IT leadership (procurement, IT governance, capital budgeting)
• Working knowledge of healthcare IT infrastructure — including PACS, RIS, HIS/EMR integration, HL7, DICOM, and FHIR — sufficient to discuss enterprise imaging architecture, integrations, and workflow fit credibly with technical buyers
• Highly organized with strong time management skills and the ability to work independently on long, complex sales cycles alongside high-volume outreach, exercising sound judgment with review at critical points
• Experience navigating enterprise procurement processes, including RFPs, IT governance, and hospital capital budgeting cycles
• Familiarity with the competitive enterprise imaging landscape is preferred

Quality Standards

• Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
• Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
• Follows all local, regional and country laws concerning employment.
• Follows all DeepHealth policies and procedures.
• Follows data privacy, compliance, safety and confidentiality standards at all times.
• Practices universal safety precautions.
• Promotes good public relations on the phone and in person.
• Adapts and is willing to learn new tasks, methods, and systems.
• Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.
• Completes job responsibilities in a quality and timely manner.

Travel

This position requires domestic travel up to 10%.

Working Environment

Remote

Physical Demands

This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally

Salary - $80,000 to $120,000

Pay Range: USD $80,000.00 - USD $120,000.00 /Yr.