Senior Specialist - Digital Marketing, Social and Paid Media

Job Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with MWI’s global animal health brand objectives.
• Define channel-specific goals, audience engagement strategies, and KPIs supported by data and insights.
• Implement initiatives to increase reach, engagement, and community growth.
• Plan and execute paid digital marketing strategies across social, search, and display channels.
• Manage media planning, campaign setup, analysis, and optimization to maximize ROI.
• Monitor budgets and recommend improvements to enhance return on ad spend and brand reach.
• Produce a wide range of content forms including video, photography, graphics, and animations.
• Capture, edit, and publish compelling stories suited to each social platform.
• Collaborate cross-functionally to bring creative ideas from concept to completion and repurpose content across digital channels.
• React quickly to trending topics and real-time opportunities to boost engagement.
• Manage day-to-day publishing and scheduling of social and paid content.
• Maintain a social media content calendar aligned with business goals.
• Engage with online audiences, fostering community interaction and timely responses.
• Leverage analytics to refine strategy and optimize results per channel.
• Stay current with emerging social trends and platform updates.
• Own performance measurement and reporting for all campaigns.
• Analyze engagement metrics and ROI to generate insights and recommendations.
• Deliver periodic performance reports and data-driven improvement strategies.
• Hybrid role with variable onsite requirements.
• Attend live events to capture and document engaging content.
• Comfortable working around sensitive materials (e.g., veterinary labs, cadavers).
• Willingness to travel as needed.

Skills:

• Expertise in integrated digital marketing, social media management, and paid performance campaigns.
• Proficiency in photography, videography, and editing (photo/video/graphic).
• Strong storytelling and audience engagement skills.
• Experience managing SEM/SEO and paid media analytics (ROAS measurement).
• Proficiency with Google Web Suite (Analytics, Tag Manager, etc.).
• Familiarity with HTML/CSS (basic knowledge).
• Data-driven decision-making and analytical mindset.
• Strong collaboration, adaptability, and problem-solving skills.
• Excellent communication and cross-functional coordination abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Education/Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or related field (or equivalent work experience).
• 4–6 years of digital marketing experience, including social media, paid media, SEM/SEO, email marketing, and analytics.
• Experience in the animal health industry highly preferred.
• Background in campaign marketing, creative content production, and B2B audience engagement.