Product Manager, CRM

Job Description

Job Description

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

As the Product Manager for CRM and Lifecycle, you will own the end-to-end lifecycle management functions across all products in our B2B2C enterprise platform. This is a high-impact, highly visible role where success is driven not by output, but by outcome. You will act as the ultimate champion and strategist for our enterprise CRM capabilities—including email, SMS, and automated journeys—partnering deeply with design, engineering, operations, and customer success.

We are looking for a visionary, self-starting leader who excels at driving cross-functional alignment, articulating a clear product direction, and inspiring execution across teams without relying on traditional reporting lines. If you are passionate about shaping how millions of users engage with a scalable enterprise platform, this role offers the autonomy and ownership to make a massive organizational impact.

• Own and manage CRM and lifecycle roadmap and day-to-day backlog across all products in our B2B2C enterprise platform.
• Manage our enterprise CRM product capabilities, including email, SMS, automated marketing journeys, and lifecycle management tools.
• Serve as the definitive organizational leader and Subject Matter Expert (SME) for CRM, proactively evangelizing CRM best practices and driving strategic alignment across executive stakeholders and others.
• Lead a cross-functional development team in an Agile environment, utilizing Jira and Atlassian tools to manage delivery, status reporting, and transparent stakeholder communication.
• Conduct customer discovery with enterprise clients and end users to identify problems, validate solutions, and define the value to be delivered.
• Write user stories and acceptance criteria, and partner with design and engineering to ship end-to-end lifecycle experiences.
• Define success metrics and own post-launch measurement to track performance and drive iteration once in market.
• Own communication compliance and governance across channels, including TCPA, CAN SPAM, CCPA, consent and preference management, and opt-in and opt-out requirements.

• 5+ years of product management experience delivering software in an Agile environment.
• Experience owning CRM, lifecycle, or marketing automation products at scale, including SMS and email platforms, and automated journeys.
• Strong customer research skills and ability to translate insights into clear requirements, user stories, and acceptance criteria.
• Proven prioritization and stakeholder management skills, including impact versus effort decision-making.
• Comfortable partnering cross-functionally with engineering, design, data, legal or compliance, and go-to-market teams.
• Experience with Jira and Atlassian tools.
• Experience defining success metrics, measuring performance, and driving iteration based on outcomes.
• Experience managing communication compliance and governance across channels, including consent, preference management, and opt-in/opt-out requirements.

It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $99,000 to $140,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.