Lifecycle Marketing Manager

Job Description

Job Description

WHO WE ARE

If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

WHY WE NEED YOU

Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey — from lead capture and nurture through onboarding, engagement, retention, and reactivation.

This role will focus on executing and optimizing lifecycle marketing programs across email, push, SMS, and other channels to support both prospective customers and active members. You’ll partner closely with Creative, Product, Analytics, and Site teams to build personalized customer experiences that drive purchases, increase member engagement, reduce churn, and improve long-term customer value.

The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business. This role will report to the Senior Manager of Lifecycle Marketing.

Lifecycle Campaign Management

• Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable

• Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts

• Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices

Testing, Personalization & Optimization

• Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement

• Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications

• Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation

• Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value

• Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization

• Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations

• Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business

• Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred

• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices

• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies

• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes

• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management

• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams

• Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement

• This is a hybrid role based out of our Boston office

HOW WE WORK

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

BENEFITS AND PERKS (Full Time Permanent Hydrownauts)

\uD83E\uDE7A Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow

\uD83C\uDFD6 Unlimited PTO Policy

\uD83C\uDFE6 401k

\uD83D\uDEA3 Free Membership to the Hydrow App and access to a free Hydrow

➕ MORE!

By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.

Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee’s Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.