Community Sales Manager, VP

Job Description

Job Description

SUMMARY/OBJECTIVE:
The Community Sales Manager is a leadership role responsible for driving business development across the Community Team. This individual will lead and manage all Business Development Officers, establish strategic sales direction, and serve as an active ambassador within the communities the bank serves. This role is instrumental in growing revenue streams, including non-interest income through community engagement, external partnerships, and a disciplined sales management approach to support our PEAK values and develop net new business.

• Directly manage and mentor all Business Development Officers (BDOs) on the community team, fostering a high-performance sales culture.
• Conduct structured weekly sales meetings to review pipeline activity, address obstacles, and reinforce best practices.
• Lead monthly sales reviews with the Head of Community Banking, presenting performance data, strategic updates, and forward-looking projections.
• Set individual and team performance goals aligned with organizational growth targets and hold team members accountable to results.
• Recruit, onboard, and develop BDO talent to ensure the team is equipped to execute against business objectives.
• Develop, own, and execute comprehensive business plans and sales strategies for the community team on an annual and rolling basis.
• Identify, prioritize, and pursue targeted verticals and market segments with the highest growth potential.
• Build and maintain a robust pipeline of community partnerships, organizational relationships, and prospective clients.
• Continuously assess competitive landscape and market trends to refine positioning and identify new opportunities.
• Ensure all Business Development Officers consistently and accurately log outreach activity, contacts, and opportunities within the CRM system.
• Leverage CRM data and sales analytics to coach individual team members and drive continuous improvement.
• Hold and maintain leadership roles within key community organizations, including chambers of commerce, local non-profits, civic associations and industry groups.
• Ensure all BDOs are similarly engaged and visible in their respective markets, with active involvement in community leadership.

• Bachelor’s degree in Business or Finance preferred but not required.
• Minimum of 10 years of experience in a sales role, with demonstrated success in meeting or exceeding revenue targets.
• Exceptional interpersonal and relationship-building skills with the ability to engage and influence at all levels.
• Strong strategic thinking and analytical capabilities; comfortable translating data into actionable plans.
• Proficiency with CRM platforms and sales reporting tools; experience establishing CRM governance and standards.
• Excellent written and verbal communication skills, including executive-level presentation ability.
• Self-motivated with a high degree of initiative and the ability to thrive in a dynamic, fast paced environment.
• Deep understanding of community needs, local markets, and the role of community organizations in business development.

• Minimum of 5 years experience in sales management or team leadership capacity

About Northern Bank & Trust Company

Northern Bank is a full-service bank dedicated to providing practical, common sense financial solutions to help our customers live their lives and grow their businesses. From deposit products to loans to payment and collections services, we work hands-on with our entrepreneurial customers, both locally and across the country, to provide the financial support they need to realize their personal and business goals. Founded in 1960, Northern Bank has assets of over $3 billion with 12 locations serving communities throughout Middlesex County. Northern Bank is a Member of the FDIC, and an Equal Housing Lender. For more information on online banking services, please visit or follow Northern Bank on Facebook (/NorthernBankM A/), Twitter (@northernbankma), Instagram (@northernbankma) and LinkedIn (company/northern-bank-ma/).

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