Associate Director, Digital Field Enablement
- Develop and execute a multi-year strategy for field digital enablement that supports commercial priorities and talent development goals.
- Serve as a senior advisor to Sales leadership on digital engagement trends, capability gaps, and readiness for new initiatives.
- Act as the business owner for the sales force digital engagement ecosystem, defining the roadmap for key capabilities including the Veeva Commercial Cloud platform, AI-driven insight/NBA engines, Interactive Visual Aids (IVAs), virtual engagement/remote detailing tools, and field-facing content portals.
- Partner with IT and Omnichannel colleagues to define business requirements for new capabilities, ensuring seamless integration with the broader MarTech stack and data ecosystems.
- Lead high-priority initiatives for the field force, including the pilot and national rollout of new digital engagement tools, AI-powered dashboards, and platforms.
- Ensure field digital capabilities (e.g., Veeva Approved Email, remote detailing platforms, AI-driven pre-call suggestions, and NBA recommendations) are fully integrated with enterprise omnichannel customer journeys.
- Collaborate with Sales Training to design and implement learning programs that support the adoption of new digital tools, data-driven selling models, and virtual engagement skills.
- Partner with Marketing to translate brand objectives into actionable, compliant field-facing digital content and tools.
- Oversee the field strategy and platform integration for digital sample management and fulfillment.
- Act as a dedicated change agent and subject matter expert, working directly with sales leadership and field teams to drive organizational adoption of new digital ways of working.
- Establish and manage a network of "field champions" or "super users" to foster a culture of continuous improvement and embed best practices.
- Conduct field visits and virtual coaching sessions to observe tool usage, gather feedback, and assess the real-world effectiveness of digital capabilities.
- Foster a "test, learn, optimize" mindset within the sales organization to drive agility and responsiveness.
- Collaborate with Compliance, Regulatory, and Medical Affairs to ensure all field-facing digital tools and content meet FDA, PhRMA, and corporate standards.
- Partner with Data & Analytics to define key performance indicators (KPIs) for capability adoption, digital engagement, and field effectiveness.
- Leverage field analytics and business results to optimize digital strategies and NBA recommendations.
- Communicate strategy, progress, and outcomes to senior commercial leadership, ensuring transparency and alignment
- Bachelor’s degree in Life Sciences, Business, Education, or related field (Master’s preferred).
- 8-10+ years in pharmaceutical, biotech, or dermatology roles.
- 5+ years of progressive responsibility in sales, sales leadership, sales training, or commercial digital/IT roles.
- Deep expertise and hands-on experience with the Veeva Commercial Cloud ecosystem (including CRM, Approved Email, CLM, and Veeva Engage) is required.
- Demonstrated success leading large-scale change management or technology adoption initiatives for a sales organization.
- Proven ability to influence senior leaders and drive adoption of new digital ways of working across a matrix organization.
- Strong understanding of omnichannel marketing principles and the integration between sales and marketing platforms.
- In-depth knowledge of FDA regulations, PhRMA Code, and healthcare compliance guidelines.
- 10-20% travel
- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
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