Director of Wedding Sales and Events

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Opportunity for advancement
• Paid time off

ABOUT US

Aviva Hospitality Group ("AHG") owns and operates a collection of premier venues in the Northeast, specializing in weddings, galas, proms, and milestone celebrations. We invest in properties that stand apartoffering breathtaking views, private landscaped grounds, and thoughtfully designed spaces focused solely on hosting unforgettable events. Our venues deliver exceptional dining, service, and atmosphere for clients seeking a truly elevated experience.

As we expand, we are also investing in talented professionals who share our passion for hospitality and creating extraordinary moments.

POSITION

We are seeking a professional, strategic, and charismatic Director of Sales and Events at Harrington Farm in Princeton, Massachusetts.

Nestled on 14 acres along the western slope of the Wachusett Mountain Preserve, Harrington Farm blends New England charm with natural beauty. Rolling meadows, lush gardens, and a tranquil pond set the stage for ceremonies beneath a handcrafted wooden arbor. Guests enjoy cocktails under our signature sailcloth Sperry Tent before celebrating in our post-and-beam barn, where soaring ceilings, warm wood beams, and a grand stone patio with fireplace create a setting both rustic and refined.

As Director of Sales and Events, you will be the driving force behind sales and marketing initiatives, guiding clients from first inquiry to final toast. You will represent Harrington Farm with professionalism and warmth, collaborate closely with the General Manager and Aviva leadership, coach Sales Specialists and Events Specialists, and play a central role in the continued success of this one-of-a-kind property.

KEY RESPONSIBILITIES

Sales Accountabilities

• Inquiry Management & Client Interaction
• Booking & Sales Operations
• Marketing, Outreach & Relationship Building
• Strategy, Pricing, & Reporting
• Staff Training, Development & Team Oversight
• Tech & Tools Proficiency
• General & Administrative Tasks

Event & Wedding Planning Accountabilities

• Booking Process & File Management
• Client Communication & Planning
• Documentation & Payments
• Day-of Execution
• Post-Event Wrap-Up
• Team Oversight

WHO YOU ARE

• A Bachelors degree holder with at least 35 years of experience in hospitality or lifestyle related industry sales
• 1-3 years specifically in wedding sales
• A great salesperson who can LEAD and COACH other salespeople
• A proven closer who consistently meets or exceeds sales benchmarks
• Willing and able to work weekends and maintain a flexible schedule to meet client and business needs
• Always presenting with a professional appearance and polished demeanor
• Exceptionally organized, with strong time management skills and the ability to manage multiple priorities simultaneously
• A strategic thinker and service-driven leader who takes initiative and drives results
• A true team player, ready to step in and support wherever and whenever needed
• Comfortable hiring, directing, and collaborating with wedding planners and event attendants
• Creative and resourceful, with a can-do mindsetyoure a yes, well figure it out kind of person
• Preferably experienced with Caterease and tech-savvy enough to use platforms like ActiveCampaign, Calendly, and others with ease
• Someone who holds or is willing to obtain certifications including ServSafe, TIPS, Allergen Awareness, and CPR/First Aid
• Able to speak, read, write, and understand English fluently

OTHER INFORMATION

• Start Date: ASAP
• Compensation: Competitive and commensurate with experience (Salary plus Commission)
• Location: Based in-office primarily with some flexibility for remote work, plus occasional travel to other venues.

COMMITTMENT
Aviva Event Spaces is an Equal Opportunity Employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.