Associate customer experience growth
Country: United States of America
Your Journey Starts Here Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You! The Difference You Make As an Associate, Customer Experience & Omnichannel Growth, you will lead enterprise-scale initiatives to transform and optimize how customers engage with the bank across digital and physical channels. This role is central to realizing our vision of being a digital-first bank with a powerful human touch, ensuring a seamless, consistent, and emotionally resonant experience across web, mobile, call centers, and our branch network. You will own cross-product journey orchestration — from acquisition to servicing — and partner with key stakeholders to design, measure, and evolve high-impact experiences that drive engagement, loyalty, and growth. Omnichannel Experience Strategy- Define and execute a unified customer experience strategy that bridges digital platforms and in-branch interactions across deposit, debit, and related retail products.
- Champion a customer-first perspective that drives experience consistency across online, mobile, call center, and branch.
- Identify and activate key customer journeys (e.g., account opening, activation, servicing, upsell) with coordinated messaging, tooling, and touchpoints across channels.
- Map, evaluate, and improve end-to-end journeys using human-centered design and agile methodologies.
- Partner with Product, UX, and Channel teams to eliminate friction, reduce drop-off, and enhance cross-channel transitions (e.g., “save and resume,” “click-to-branch,” “click-to-call”).
- Drive experience design that considers enterprise scalability, accessibility, and personalization at scale.
- Build and execute strategies to increase adoption of digital self-service while enhancing the role of branches and call centers in the overall experience.
- Leverage segmentation and behavioral insights to optimize cross-sell, onboarding, and retention efforts in all customer segments.
- Support omnichannel acquisition strategies and conversion funnel optimization across digital and physical channels.
- Define KPIs and success metrics for customer journeys and experience enhancements (e.g., NPS, digital adoption, conversion, attrition).
- Use journey analytics, VOC (Voice of Customer), and operational data to surface opportunities for improvement and innovation.
- Lead test-and-learn programs to validate CX hypotheses and optimize omnichannel performance.
- Serve as a cross-functional integrator between Product, Technology, Marketing, Branch Strategy, Operations, and Customer Care.
- Advocate for investments that improve experience across both digital properties and frontline staff interactions.
- Facilitate journey review forums and champion enterprise-wide customer experience alignment.
- Bachelor's Degree or equivalent work experience: Business, Experience Design, Marketing, or Digital Strategy or equivalent field. - Required.
- 5+ Years Related work experience in digital banking, customer experience, omnichannel strategy, or product leadership roles at enterprise scale. - Required.
- Proven ability to drive CX improvements and growth outcomes across multiple channels and platforms.
- Deep understanding of digital banking platforms, agile product delivery, and customer lifecycle design.
- Strong analytical and strategic thinking skills; experience working with journey analytics, customer feedback platforms, and CX dashboards.
- Exceptional collaboration and influence skills across matrixed organizations.
- Experience at a large bank, digital bank, or fintech with an omnichannel model.
- Hands-on experience leading CX initiatives that integrate in-app, web, branch, and contact center capabilities.
- Knowledge of banking-specific tools
- Exposure to enterprise-level personalization, journey automation, and real-time customer engagement technologies.
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