Marketing Manager, Strategy - Wakefield, MA

Summary:

Are you a strategic marketer who thrives on turning data into insight and insight into action? Do you love helping clients define their goals-and then building smart campaigns to exceed them?

As a Marketing Manager - Strategy, you'll lead the development and execution of integrated marketing programs that help our clients advance innovation, build industry leadership, and engage global audiences.

This role blends brand strategy, content marketing, client consulting, and marketing execution. You'll serve as the marketing lead for a portfolio of clients-defining strategy and advising clients using data, best practices, and business insight. You'll also contribute to Virtual's internal growth by mentoring a direct report, championing marketing analytics within the team, and identifying new opportunities to expand client impact (and retainers, project scopes, and results).

We're looking for someone who is intellectually curious, calm under pressure, and unafraid to ask smart questions. You should be comfortable leading client conversations, navigating ambiguity, and collaborating with internal cross-functional teams and external vendors to drive results.

Preference for local candidates to work out of our Wakefield, MA office 3 days/week.

What makes this role different:

• Make Strategy Real – You won't just create PowerPoint slide summaries of your proposals; you'll lead the execution too, and see the impact of your work.
• Shape the Future – Our clients are building the standards, protocols, and associations that define the next wave of innovation in technology and professional associations.
• Grow with Us – Help build the future of Virtual's marketing services by shaping how we use analytics, storytelling, and insight.
• Lead with Confidence – You'll own the relationship, lead discussions, and have the support of a full cross-functional team behind you.

Key responsibilities:

Strategic Marketing & Client Partnership

• Lead and guide the market planning process and implementation of strategic marketing plans for multiple clients, ensuring alignment with business goals and measurable KPIs --including helping define strategic goals when unclear.
• Serve as the primary marketing lead for assigned clients, building strong, trusted relationships.
• Facilitate regular planning and review sessions with clients to assess progress, refine strategy, and identify new opportunities.
• Guide multi-channel strategy, including email, social media, website, blogs, and thought leadership.
• Provide proactive guidance and insight based on industry trends, campaign data, and client priorities.
• Lead the development of integrated, goal-driven marketing strategies across a portfolio of association clients.
• Plan and oversee integrated campaigns tied to strategic initiatives, new launches, or events.
• Proactively identify opportunities for new campaigns, strategies, or services that align with client objectives and increase revenue.
• Participate in new client onboarding, leading initial discovery and education sessions.

Team Leadership & Capability Building

• Supervise, coach, and mentor within the client marketing team; support career development and performance management.
• Help build the marketing team's analytics capabilities by sharing expertise, improving processes, and introducing new tools/methods.
• Collaborate within Client Marketing, as well as Events and Operations teams to ensure integrated campaign delivery and identify opportunities for process improvement, standardization, and scalability.

Analytics & Marketing Performance

• Define KPIs and develop dashboards to measure campaign and program effectiveness.
• Analyze campaign performance and provide data-driven insights to optimize future strategy.
• Present marketing results to clients in a compelling, easy-to-understand format.

As our next Marketing Manager, Strategy, you will bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus
• 5–7 years of experience in B2B marketing with a focus on strategic planning, analytics, and client-facing engagement
• Proven success managing marketing programs across multiple clients or business units
• Experience managing at least one direct report (or mentoring junior team members)
• Deep knowledge of marketing analytics and campaign measurement techniques
• Strong business acumen and ability to recommend solutions that drive measurable value
• Excellent writing, communication, and presentation skills
• Proficiency in HubSpot (or other MAPs), Excel, PowerPoint, and project management tools (Wrike, Asana, Trello, etc.)
• Ability to travel up to 25% as needed for client meetings or events
• Must be able to meet applicable client or travel requirements

The target hiring range for this role is $80,000-90,000 USD (annually). The starting base salary will be determined based on skills, experience, location, and other job-related factors. In addition, our total rewards package includes a robust medical, dental, and vision insurance plan (free option available for individuals); generous short- and long-term disability, supplemental life insurance, health care and dependent care, Flexible Spending Accounts, 401(k) savings match, paid parental leave, financial planning workshops, pre-paid legal plan, discretionary annual bonus and merit increase, and unlimited paid vacation time.

About Virtual Inc:

Virtual Inc. was founded in 1999 and is headquarted in Wakefield, MA.

We are more than a professional services firm. We've helped some of the world's leading global membership organizations Make Their Mark on the World. Whether bringing new groups to life or getting existing groups unstuck, we deliver extraordinary results and game-changing growth for our global portfolio of clients; a lineup of who's who of tech leaders, standards trailblazers, certification bodies, open-source powerhouses, and professional societies - many comprised of some of the largest brands in the world.

At Virtual, you'll be part of a team that truly lives its values every day - trust, respect, inclusion, innovation, service excellence, empowerment, teamwork, generosity, and fun - and it's why we've been recognized twice as a Best Place to Work.