Associate Product Manager, Classics Footwear

Purpose :

Assist the Product Managers in the management and delegated ownership of the Product Creation Process for the Global footwear range with a focus on Commercial product assortment and special makeups for key accounts. Support the Product Managers in providing analysis, data and information to drive the categories in commercialization.

Key Accountabilities:

Product Strategy

• Assist / execute the inline product range and/or category life cycles from conception through sales and distribution. Including briefing, range planning, product review and confirmation, and market adoption.
• Assist / create product presentations for team, executives, Go-To-Market (Virtual Handover/Final Check), and any other key milestone meetings
• Have cursory knowledge and understanding of strategy and business objectives

Technical Communication

• Prepare, update, and maintain seasonal briefs, visual line plans, forms, and/or templates for product lines and other types of information
• Provide and create content for seasonal sell-in needs
• Actively participate in cross-functional creation process specific to Commercial range (brief handover, prototype review, costing review, Rendered Virtual Samples (RVS), sample confirmation, etc)
• Effectively and efficiently navigate and use Reebok software tools and systems

Help Manage Business (Processes and Projects)

• Communicate updates, status quo of relevant projects, and business results to relevant team /project members, business partners, and others in a timely and appropriate manner

Industry, Market, and Consumer Acumen

• Gather and apply market research and / or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends
• Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
• Make accurate assessments and projections of competitors' strengths and weaknesses in the global market relative to the Reebok brand, products, and product lines including market presence, tactics, merchandising, and trends
• Maintain current information of Reebok and industry factors that can affect products, such as material, technology, and consumer feedback and insight

Financial Aptitude

• Analyze net forecasting data to assess and validate margin projections and weighted margins
• Analyze buying volume reports to determine areas of the business to invest and drive volume/net sales

Knowledge Skills and Abilities:

Planning and Organization

• Work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing their work efficiently
• Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
• Meet calendar deadlines and deliverables
• Respond to changing deadlines and deliverables adeptly and with resourcefulness
• Participate conscientiously and with accountability in own, cross-department, and cross-function teams, and facilitate effective team outcomes

• Transport information effectively in individual and group situations using the most appropriate and effective medium, such as, but not limited to, presentations, meetings, one-to-one situations
• Convey messages verbally and visually in a clear, concise, and accurate way during meetings, telephone / video conferences such that interpretation is consistent and accurate, and need for clarification is minimal
• Receive and give feedback in a positive, constructive manner
• Articulate points of view clearly and diplomatically

• Tackle conflicts proactively and find constructive solutions together with their counterparts
• Cooperate well and effectively with people from a wide variety of backgrounds within and outside of the company

• College degree, preferably in marketing/business
• 2+ years of experience in product management, sales, merchandising, development, or marketing
• Computer skills, ability to process and understand data and numbers
• Ability to work within a cross functional team environment
• Strong verbal communication and presentation skills
• Comfortable working on multiple projects at one time
• Ability to take direction and work independently and in team environment
• Data entry experience
• Analytical ability
• Adaptable and willing to learn