Director, Digital & Growth Marketing Strategy

For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

Charles River Laboratories is seeking a seasoned Director of Digital Marketing Strategy & Growth Marketing to lead the strategy and development of digital marketing programs across the global organization. This senior leadership role will drive enterprise-wide digital transformation in marketing, with a strong focus on customer acquisition, engagement, digital demand generation, and marketing technology innovation in alignment with our business strategies.

As a strategic partner to the global Marketing organization, the Director will play a pivotal role in positioning Charles River as a digital-first, customer-centric leader in the life sciences sector. The ideal candidate is a visionary marketer with strong analytical skills, technical fluency, and proven success scaling digital initiatives in complex, matrixed organizations.

Position will work remotely from home office.

Essential Duties and Responsibilities

Digital Demand Generation & Growth Marketing
• Lead the design and execution of omnichannel demand generation programs to drive qualified leads, pipeline acceleration, and customer retention across diverse business units.
• Implement and refine account-based marketing (ABM), personalization strategies, and marketing automation workflows to improve conversion and ROI.
• Define performance metrics and KPIs to evaluate campaign effectiveness, leveraging A/B testing, marketing analytics, and CRM integration.

Digital Experience & Content Strategy
• Oversee the strategy for Charles River’s digital platforms (e.g., website, landing pages, email, social, paid media) to deliver seamless, engaging experiences across the buyer journey.
• Collaborate with internal stakeholders and external agencies to optimize content strategy and ensure alignment with SEO, thought leadership, and scientific storytelling goals.

Marketing Strategy, Leadership & Planning
• Lead the development and ongoing refinement of a global marketing roadmap that aligns digital and growth marketing initiatives with corporate strategic goals, business unit priorities, and revenue targets.
• Oversee annual and quarterly marketing planning cycles, coordinating with operational and strategic marketing teams to ensure cross-functional alignment, budget discipline, and resource allocation across campaigns, content, media, and technology.
• Translate corporate objectives into actionable, measurable marketing plans that balance brand-building, demand generation, and customer experience goals.
• Serve as a key liaison between Global Strategic Marketing, Commercial Operations, and Marketing Operations to ensure campaign integration and alignment with product launches, key initiatives, and customer milestones.
• Establish consistent marketing planning processes, templates, and governance frameworks to ensure agility, scalability, and visibility across all functions.
• Drive accountability through clear performance metrics, reporting cadences, and dashboards, enabling real-time insights and adjustments to optimize marketing ROI.
• Partner with Market Intelligence team on scenario planning, market analysis, and competitive intelligence efforts to inform prioritization of initiatives, new opportunity development, and audience targeting strategies.
• Partner with IT, data science, and commercial operations to refine data pipelines, segmentation models, lead scoring, and attribution frameworks. Champion a culture of innovation, continuous improvement, and data-driven decision-making within the marketing function.

Team Leadership & Collaboration
• Build and lead a high-performing, globally distributed team of digital and growth marketing professionals.
• Partner cross-functionally with commercial, strategic, scientific, and operational marketing teams to drive campaign adoption and ensure alignment with customer insights.
• Coach, mentor, and develop talent to support organizational growth and succession planning.

Job Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or relevant Master’s degree strongly preferred.
• 12+ years of experience in B2B digital marketing, including at least 5 years in a senior leadership role.
• Proven success leading digital transformation and growth marketing in life sciences, or related technical industries.
• Expertise in marketing technology platforms including CRM, Marketing Automation, analytics, and content management systems.
• Strong understanding of demand generation, funnel metrics, buyer journey mapping, and performance marketing best practices.
• Excellent leadership, communication, and stakeholder management skills; experience working in a global matrixed environment is essential.
• Demonstrated ability to drive change, innovate, and deliver measurable business impact through marketing strategy.

Compensation Data

The pay range for this position is $135,000K - $185,000K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.

About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.

We’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.

Equal Employment Opportunity

Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.

It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to [email protected]. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

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