Account Director

COMPANY OVERVIEW

TribalVision is a mid-market digital marketing agency with a unique differentiator in demand generation marketing services. The Company provides a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.

TribalVision evolves beyond the traditional marketing agency because we are responsible for implementing the marketing strategy we have written. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. We go beyond simply connecting clients with intangible ‘creative genius’-we emphasize actionable data and tangible results.

WHAT YOU’LL DO

• Partners with SMEs to identify client strategy and leads cross-team coordination of internal and external stakeholders from engagement initiation to completion.
• Leads client account review and track client revenue goals and projections.
• Maintains a deep understanding of each clients’ industry/segment, consumer profiles, and competitive landscape.
• Cultivates relationships with clients and develops strategic recommendations that solve their business objectives and encourage account growth and acts as the primary contact for client requests, escalations, and conflicts.
• Leads cross-functional account team efforts to ensure engagement success and completion (as noted above)
• Supports the performance appraisal process for account team(s)
• Leads and provides quality developmental feedback for Account Managers and Account Coordinator

WHAT WE’RE LOOKING FOR

• 10+ years Client Services experience preferred (minimum 5 years) inclusive of leadership experience in a marketing agency setting
• Bachelor’s degree in Marketing or equivalent experience
• Demonstrated experience developing program/campaign goals and benchmarking and mastery of program/campaign and project financial management and analysis
• Demonstrated managing client profitability, growing client relationships and developing client proposals and SOWs
• Demonstrated experience leading cross-functional teams and providing developmental feedback

This role is flexible/hybrid. Local employees may be asked to come into the Boston or Providence office periodically for company or team meetings.