Director, Social Media

Overview

Real Chemistry is a team at the intersection of healthcare, marketing and communications, data & AI. We aim to transform healthcare through AI and ideas by uncovering insights, making meaningful connections, and improving the patient experience. We partner with top pharma and biotech companies and foster collaboration across disciplines to transform healthcare from what it is to what it should be. We are seeking a Director, Social to join our growing team.
Ensure you read the information regarding this opportunity thoroughly before making an application.

This role sits within Real Chemistry’s Activation department and partners with creative, influencer relations, paid activation, integrated intelligence and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact.

We believe in working together across disciplines to transform healthcare. This is a hybrid role, based in any US office (New York City, Boston, Chicago, Carmel, or San Francisco) or remote within the US, depending on team and business needs.

What you’ll do

• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team. Advise on the planning and execution of integrated social campaigns, from multichannel content development and distribution to paid social media counsel and campaign strategy across the marketing funnel—driving awareness, consideration, organic content and engagement strategy, influencer activations, social listening, analytics and results reporting for several clients.

• Nurture and maintain in-depth knowledge of social media platforms (including Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook) and trends to guide clients and account teams, helping Real Chemistry stay an authority in the space. Be a proactive leader with vision on the social landscape, methodologies, and cultural happenings across platforms.

• Drive adoption of emerging channel and content opportunities rooted in a balance of cultural insights and quantitative audience data.

• Collaborate with in-house data scientists and analysts to provide competitive social performance insights, improve results and advise future content strategy; communicate measurement opportunities to energize clients.

• Build and lead all aspects of social media budgets, collaborating with internal teams and senior leaders to optimize the right mix for clients. This includes supporting scopes of work and supervising paid social budgets.

• Identify new opportunities for integrated social and digital programs (including social, digital, influencer, executive social communications, creative) and develop strong partnerships with clients and account teams. Present new and organic growth opportunities to clients.

• Serve as a supportive mentor to the team, recognizing when to delegate and when to own responsibilities.

This position is a perfect fit for you if

• You are adaptable and resilient. When things change, we evolve.

• You are proactive, driven, resourceful with strong prioritization skills and a desire to dive into the data.

• You are a self-starter, detail-oriented and able to work independently under tight deadlines.

• You are able to manage challenging situations and collaboratively problem-solve.

What you should have

• Minimum 7+ years of experience, ideally in health or pharmaceutical social media with agency experience.

• Experience leading social media content programs in partnership with creative and production departments.

• Proficiency with a variety of social media technologies and platforms (e.g., Ads Manager, content management systems, monitoring and measurement platforms).

• Understanding of FDA and FTC regulations guiding social media for biotech and pharma clients.

• Familiarity with web analytics platforms like Google Analytics and collaboration with web teams on integrated media communications.

• Client service experience in an agency environment.

• Demonstrated ability to grow social media business with current clients and participate in occasional new business pitches.

• Experience leading and mentoring junior staff.

• Outstanding written and oral communications and presentation skills.

Pay Range: 155,000.00-160,000.00

Real Chemistry is proud to be Great Place to Work certified. Check our culture and workplace on our profile.

Working with Real HART: we have office locations in the US, UK, and Europe. For employees near an office, attendance is expected two days per week in the office or onsite with clients. We are also opening new offices and support a Real Hybrid approach with regional teams. We believe in in-person collaboration while supporting flexibility for our people.

Real Chemistry offers a comprehensive benefits program including medical, dental, and vision, a 401k match, flexible PTO, and additional perks supporting student loan debt, mental wellness, and access to LinkedIn Learning. Benefits for those starting or growing a family include fertility support and expanded parental leave. Learn more about our benefits at:

Real Chemistry is an Equal Opportunity employer. We strive to maintain an inclusive and equitable work environment where employees can bring their lived experiences and expertise. We encourage applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity/expression, national origin, age, disability, genetic information, marital status, or any other protected characteristic. If accommodations are needed during the interview process, please let the recruiter know.

*Notice: Real Chemistry and its affiliates’ names are being misused by scammers. Do not share personal information with unverified sources claiming to be connected to Real Chemistry. We are working to stop these activities and protect our community. More details are available from our official channels.

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