Manager, Product Marketing - Cybersecurity

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Product Marketing - Cybersecurity

The Global B2B Marketing Group has an opening within its Cybersecurity Product Portfolio Marketing team. This team is responsible for providing subject matter expertise and product marketing excellence in support of Mastercard’s cybersecurity for payments as well as cybersecurity for security team solutions.

The successful candidate will have a grounded knowledge of the payments industry as well as / or cybersecurity plus a proven track record in B2B product marketing (5+ years).

The Manager, Product Marketing will be embedded with the different business unit teams to provide product marketing support that delivers on established business strategy and goals.

As the Manager, Product Marketing, you will be an expert on the buyer and understand how to differentiate and position Mastercard’s solutions. Strategic thinking and development of compelling and clear product narratives will be an essential aspect of this role. This knowledge will be used to support marketing planning, enablement assets, use case playbooks, as well as lead generation and awareness building activities with a focus on the delivery of content and marketing materials that meet business needs and objectives.

As this is a global role, you will partner cross-functionally and cascade relevant marketing strategy and messaging to global and regional teams ensuring consistent messaging across the board.

The Role

You Will Have Demonstrated Success In The Following Areas

• Content Strategy & Development: Contribute to content strategy; lead development of well-written and succinct marketing content including use case playbooks, thought leadership presentations and event presentations. Content may include; sales materials, client presentations, product collateral, white papers, blog posts, research articles, video scripts, web site copy, social media, newsletters and various internal/external communications.
• Product Messaging: Craft and recommend succinct product value propositions that are crisp, competitively differentiated and target market specific. Consideration of market dynamics/ ecosystem, buyer needs, and competitive landscape required.
• Strategic Planning: Participate in the development of integrated strategic product marketing plans that are designed to achieve lead gen and/or awareness targets. This includes integrated plan development and tactical execution.
• Internal enablement: Own product positioning and narratives driving consistency and sharing messaging among teams. This includes managing materials/ assets and partnering with other marketing peers, product, customer success, sales and regional teams to ensure most current information is being leveraged.
• Digital: Participate in development of digital marketing plans (website & social) that are designed to support awareness and lead generation goals. This includes updating digital assets, SEO and SEM.
• Reporting & Tracking: Work with broader marketing team to update tracking tools, manage content calendars and support internal reporting activities and ad hoc requests. This includes understanding data and critically evaluating and challenging assumptions.

All About You

• Experience executing product marketing campaigns and measuring programs to assess success and recommend changes
• Experience in B2B product marketing
• Experience in Cybersecurity
• Strong copy writing and communications skills, and attention to details
• Experience developing marketing plans informed by strategy and critical thinking.
• Experience developing testing plans, concepts, and positioning for product prototypes
• Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials
• Creative thinker, yet data driven professional with great comfort evaluating data points.
• Collaborative problem solver who operates with a sense of urgency
• Team player – ability to multitask, manage ambiguity and thrive in a fast-paced environment
• Experience managing agency or internal creative partners
• Strong Microsoft Office skills including CoPilot, PowerPoint, Word and Excel skills

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges

Seattle, Washington: $135,000 - $222,000 USD

Arlington, Virginia: $135,000 - $222,000 USD

Boston, Massachusetts: $135,000 - $222,000 USD

Boston, Massachusetts: $135,000 - $222,000 USD

Purchase, New York: $135,000 - $222,000 USD