Senior Marketing Specialist

Description:

· Job Title: U.S. Services Marketing Lead

· Location: On-site assignment in Foxboro or Boston, MA

· Schedule: M- TH (will work on site these days and remote from home on Friday)

· Contract: 6 months

Top Skills:

·1 .Digital Marketing Campaign experience in B2B setting. (Not B2C)

·2 . Proven experience executing events

·3. Bachelor’s Degree in related field.

·(This will be verified via background check. Please verify completion with candidates prior to submitting)

·4 . Experience building marketing for field service work.

· This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

· Client is seeking a contract Services Marketing Lead for a focused 6-month mission to accelerate demand generation, sharpen value propositions, and support the commercialization of priority Services offers across modernization, sustainability, digital, and lifecycle services.

Mission Objectives (6 Month Scope)

·1 Accelerate Demand & Pipeline for Key Services Portfolios

· Build and execute targeted, integrated campaigns (digital + field)

· Identify quick win opportunities to drive near term pipeline lift

· Build clear reporting on campaign performance and lessons learned

·2. Support Strategic Services Offer Launch

· Lead marketing activation for 1 key offer launch

· Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement

· Ensure internal alignment across business, marketing, and sales

·3 . Enable Channel Adoption

· Equip partners and channels with customer ready materials

· Support trainings and webinars to boost confidence and conversion

·4 . Turn Insights into Immediate Action

· Conduct rapid market, competitor, and customer insights synthesis

· Recommend priority opportunities for differentiation and growth

What This Role Is

· A high impact, time bound marketing leadership assignment focused on accelerating progress on priority Services initiatives.

What Success Looks Like

· Clear, customer validated value propositions for two priority services positioning

· Integrated campaigns launched with measurable lift in engagement and pipeline

· Offer launch delivered with consistent messaging and enablement

· Playbooks and toolkits created for continued use after the contract ends

• Insight driven recommendations that influence 2026 Services GTM planning
  

Requirements

Mission Objectives (6 Month Scope)

·1 Accelerate Demand & Pipeline for Key Services Portfolios

· Build and execute targeted, integrated campaigns (digital + field)

· Identify quick win opportunities to drive near term pipeline lift

· Build clear reporting on campaign performance and lessons learned

·2. Support Strategic Services Offer Launch

· Lead marketing activation for 1 key offer launch

· Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement

· Ensure internal alignment across business, marketing, and sales

·3 . Enable Channel Adoption

· Equip partners and channels with customer ready materials

· Support trainings and webinars to boost confidence and conversion

·4 . Turn Insights into Immediate Action

· Conduct rapid market, competitor, and customer insights synthesis

· Recommend priority opportunities for differentiation and growth

What This Role Is

· A high impact, time bound marketing leadership assignment focused on accelerating progress on priority Services initiatives.

What Success Looks Like

· Clear, customer validated value propositions for two priority services positioning

· Integrated campaigns launched with measurable lift in engagement and pipeline

· Offer launch delivered with consistent messaging and enablement

· Playbooks and toolkits created for continued use after the contract ends

• Insight driven recommendations that influence 2026 Services GTM planning