Tradeshow and Events Specialist

Company Overview

At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

Azenta Life Sciences is a global leader in the life sciences space with headquarters in Burlington, MA, and offices and operations worldwide. We are a market leader in automated bio sample management solutions and genomic services across areas such as drug development, clinical and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally. We provide unparalleled capabilities with our lab analysis, sample management and storage services, informatics software, and consumables, with the largest installed base managing over 1 billion samples globally.

How You'll Add Value…

The Azenta Global Events Team is responsible for planning, developing, and managing a wide range of events that are primarily external and include: industry tradeshows, meetings, workshops, and customer facing events from start to finish. The Team also supports internal events such as: facility tours, lab openings, kick-off meetings, quarterly meetings, office openings, yearly sales meetings and other events as required.

As the Tradeshow and Events Specialist , you will coordinate all details required to ensure an event runs smoothly and successfully. This role requires project management experience and a strong team player, with a positive and enthusiastic attitude. You will be part of a global marketing department working closely with Marketing and other internal stakeholders and external partners daily. You'll learn how to work as part of a large, cross-functional global team while managing multiple projects under tight deadlines.

This role will be primarily remote; however, candidates must be able to drive to the Burlington office at least one day a week to work on projects. The role requires travel to tradeshows and will involve working nights and weekends while onsite at events and during our busiest times.

What You'll Do…

• Working closely with the Sr. Manager, plan, execute and manage a wide range of meetings and events in accordance with the event strategy, ensuring alignment with key stakeholders
• Drive lead generation
• Collaborate and build strategic relationships with key stakeholders (regional and global marketing, sales, and other marketing teams) to define and execute event plans
• Contribute to developing long-term product/technical vision and strategy for events
• Develops promotional plans for smaller events. Works closely with the social, digital, creative and marcom teams to create content, align on strategy and execute event promo plans.
• Help drive the development of new marketing technology strategies and best practices through research and development of new systems, platforms, and capabilities
• Research, define business requirements, evaluate, select, onboard, and manage a selection of vendors
• Manage all event related logistics, such as show services, shipping, food & beverage, entertainment, customer activities, housing, site visits, resources, floor plans, name badges, gifts, invoices, payments, equipment, and demo shells
• Act as main point of communication, for all plans, status, and updates, with key stakeholders, market teams, customers and Azenta attendees
• Promote the Azenta brand through sponsorships
• Working closely with the Sr. Manager, work with external suppliers (exhibit house, creative agencies, logistics company, I&D company, etc.) to design, produce and deliver events assets, requiring knowledge of effective event operation processes
• Seek out innovative and cutting-edge ways to market to customers through events
• Control and manage event budgets and reconciliation.
• Manage room blocks for larger conferences
• Manage speaker coordination
• Maintain filing system/history for all shows including project summary documents
• Assist in maintaining equipment inventory, banner inventory and other non-specific tradeshow tasks as necessary.
• Drive customer data acquisition and profiling through events tactics
• Analyze and report on events results and pro-actively provide recommendations for future event planning

What you will Bring…

• 3+ years of experience in event, tradeshow, project management experience
• Global events experience strongly preferred
• Bachelor's degree or equivalent work experience, preferably in communications or event planning
• CTSM, CMP certifications preferred
• Experience in event planning in a highly technical field or scientific environment is preferred
• Working knowledge of sales and marketing infrastructure systems such as CRMs, marketing databases, and project management software (Salesforce.com)
• Strong knowledge of marketing demand generation mix including email, social media, online marketing, and channel marketing, with a customer centric focus
• Experience with controlling and managing event budgets
• Desire to work in a fast-paced, diverse environment
• Highly flexible and adaptable to changing business priorities
• Strong communication skills and problem-solving skills
• Self-motivated, self-challenging
• Ability to work independently and as part of a team
• Creative flair and ability to suggest innovative ideas

Working Conditions/ Schedule

• Willing and able to travel domestically and globally 20%, including weekends and out of hours

EOE M/F/Disabled/VET