Marketing Manager

MARKETING MANAGER

POSITION SUMMARY

This is an end-to-end marketing role. You’ll own the day-to-day execution of all marketing channels while working closely with our external marketing strategist, who sets overall direction and goals. You’re the person who makes the plan happen: building the brand, creating content, generating leads, and measuring what’s working.

This is a great fit for someone who thrives in a small business environment, isn’t afraid to get creative with limited resources, and wants real ownership — not a narrow lane.

ABOUT THE COMPANY

Located in Littleton, MA, ACP Waterjet aims to lead the quick-turn manufacturing industry by turning ideas into high-quality parts quickly. Our mission is to improve our team's lives and ensure our customer projects are completed on time. We stand for:

• Inspirational: We lift each other up and work hard to do our best, pushing for new ideas and better ways to get the job done.
• Commitment: We stick to our promises, making sure every job is done right and on time so our customers can count on us.
• Accountable: We own up to our mistakes and fix them fast, making sure we keep the trust of our team and customers.
• Aligned: We make sure our daily work matches the company’s goals, so we all move in the same direction toward success.
• Transparency: We talk straight and keep everyone in the loop, so there are no surprises, and we can work better together.
• Results-Oriented: We focus on getting the job done well, making sure our hard work leads to real success for the team and the company.

What You’ll Own

Brand & Messaging

• Develop and maintain brand guidelines, tone of voice, and visual identity
• Ensure consistency across all channels, collateral, and customer touchpoints
• Create and refine core messaging for different customer segments

Website & SEO

• Manage and improve the company website (currently on Squarespace)
• Own on-page SEO: keyword research, metadata, content structure
• Develop a content/blog strategy to drive organic inbound traffic

Social Media

• Create and publish content across LinkedIn and Meta with a goal of 1 post/day.
• Develop a content calendar aligned to campaigns, seasons, and customer stories.
• Coordinate with ownership and the shop floor team to capture photos and video assets.

Email Marketing & CRM

• Manage CRM setup, hygiene, and segmentation
• Plan and send monthly email campaigns; build automated sequences over time
• Track open rates, click-throughs, and lead attribution

Sales Enablement

• Develop case studies, capability one-pagers, and customer testimonials
• Build and maintain a library of sales assets for quoting and follow-up
• Partner with ownership on proposal support and customer-facing materials

Lead Generation

• Support inbound lead gen through SEO, email, and social
• Identify and coordinate outbound opportunities: trade shows, partnerships, referrals
• Build and manage lead magnets and gated content where appropriate

Paid Search Oversight

• Manage the relationship with our Google Ads agency: briefs, reviews, performance.
• Own budget monitoring and optimization recommendations

Analytics & Reporting

• Set up and maintain marketing dashboards (website, email, paid, social)
• Report on key metrics monthly to ownership and the marketing strategist
• Use data to prioritize efforts and demonstrate ROI

Customer Marketing

• Develop communications for existing customers: reactivation, upsell, loyalty.
• Build a referral program over time.

What We’re Looking For

Required

• 3–6 years of marketing experience, ideally in B2B, manufacturing, or trades
• Proven ability to manage multiple channels simultaneously without dropping balls
• Strong writing and communication skills — you can make industrial content interesting
• Comfortable with CRM tools, email platforms, and website CMS (Squarespace or similar)
• Data-literate: you know how to read a dashboard and draw conclusions from it
• Self-starter who can operate with limited oversight day-to-day

Nice to Have

• Experience in precision manufacturing, metalworking, or industrial services
• Hands-on experience with Google Ads or managing agency relationships
• Basic graphic design skills (Canva, Adobe Express, or similar)
• Video capture and basic editing experience

EDUCATION

• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred , but not required. official.

PHYSICAL REQUIREMENTS

• Ability to sit and work at a computer for extended periods of time
• Ability to stand, walk, and move throughout the office and production floor as needed
• Ability to occasionally lift and carry up to 15–20 pounds (e.g., marketing materials, equipment)
• Ability to use standard office equipment, including computer, phone, and camera/video tools
• Ability to visually review digital content and marketing materials for accuracy and quality
• Ability to communicate clearly in person, over the phone, and via video

BENEFITS

• Paid Holidays
• Paid Vacation
• Sick Time
• 401K Match
• FSA
• Health Insurance
• Dental Insurance
• Incentive Plan

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, ACP Waterjet recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to [email protected] . Already a candidate? Please connect directly with your recruiter to discuss this opportunity.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Professional development assistance

Work Location: In person