Product Marketing Specialist

Job Description

Job Description

Marketing Specialist with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Western Massachusetts. Salary is 65-75K with some flex to 80K for the right skillset and experience. Must have B2B experience and ideally B2B services experience. Must be skilled in Google Analytics and have experience using a CRM. Looking for someone who understands value propositions and being able to tell an organization’s story.

The Marketing Specialist supports the development and execution of marketing strategies and campaigns to increase brand visibility and promote organizational services. This role focuses on product positioning, campaign management, sales enablement, and storytelling to drive engagement and business outcomes. This position is ideal for a creative and organized marketer with strong communication and analytical abilities, who thrives in a fast-paced, collaborative environment.

Key Responsibilities:

• Product Positioning: Craft effective product messaging and marketing collateral, including launch plans and promotional materials, to appeal to target audiences.
• Campaign Management: Plan and execute marketing campaigns based on competitor analysis and market trends, ensuring timely delivery and cross-team alignment.
• Sales Enablement: Maintain and update sales tools such as presentations and sales kits, empowering the sales team to communicate product benefits effectively.
• Storytelling: Collaborate with internal teams to understand and articulate value propositions, creating engaging materials that reflect customer needs and preferences.
• Performance Analysis: Monitor campaign performance, analyze data, and use insights to optimize strategies and improve outcomes. Provide timely performance reports.
• Trade Shows & Events: Support sales initiatives by promoting and participating in events, trade shows, and user meetings.

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 3–5+ years of marketing experience, including campaign creation, execution, and performance analysis.
• Communication: Exceptional written and verbal communication skills, with experience crafting promotional materials (e.g., web copy, newsletters).
• Analytical Skills: Strong ability to interpret market data and customer insights to make informed decisions.
• Project Management: Proven ability to multitask and work collaboratively in a team environment.
• Technical Skills: Proficiency in MS Office Suite, website design/management, and tools like Google Analytics or equivalent.