Territory Sales Representative - Golf, Tennis & Pickleball (New England)

ABOUT L2 BRANDS!

L2 Brands is a leading designer, manufacturer and marketer of high-quality, custom-logo apparel, headwear and home décor serving the large and growing Collegiate, Resort/Destination, Golf and Corporate markets. For over 30 years, L2 Brands, through its League, Legacy, Ouray and Locale lifestyle brands, has created premium customized products that connect consumers with the schools, traditions, destinations and workplaces they identify with and love.

WHAT L2 CAN OFFER YOU:

• 401k Retirement Plan & Company Matching
• Health Insurance
• Vision Insurance
• Dental Insurance
• Employee Assistance Program
• Life Insurance
• Paid time off and much more!

We're Looking for a Game-Changer in Sales – New England Territory
Reports to: Vice President of Sales, Golf Division

Do you love the thrill of the sale, have a passion for golf (and maybe a little love for tennis and pickleball too), and know your way around New England like a local? L2 Brands is looking for a motivated and driven Golf Sales Representative to tee up success across the region!

What You’ll Do:
You’ll be the go-to pro for introducing L2 Brands’ standout products to golf shops, tennis clubs, pickleball retailers, and more. Whether you're helping a long-time customer level up their inventory or opening doors to new accounts, you’ll do it all with a combination of strategy, hustle, and top-tier service. Using our internal database and HubSpot CRM, you'll manage your accounts like a champ and keep your eye on monthly, quarterly, and yearly sales goals. We’re looking for someone who’s proactive, people-oriented, and ready to make a real impact.

Job Level Expectations:

• Strong working knowledge of L2 Brands’ product lines – Legacy, League, and Ouray – to include selling points of all styles, understanding of best sellers, ability to recommend products for the specific customers clientele.
• Strong working knowledge of L2 Brands’ design library, decoration applications, and sales tools in order to present all options to the customer.
• Ability to research and identify target accounts in the territory, secure in-person and/or virtual appointments, and secure sales orders.
• Attend trade shows to support sales in the territory.
• Travel 2-3 weeks per month in support of generating sales from existing and new customers.

Your Responsibilities Include:

• Maintain pipeline of existing and new customers with status of each updated weekly.
• Building relationships - Establish trust and rapport with existing and potential customers by listening actively, asking the right questions, and responding to objections in a persuasive manner. Visit or call all customers at least once per quarter.
• Understanding customer needs - Identify what a customer needs and how our products could help them. Provide in-depth knowledge of our products and the value proposition L2 stands for.
• Conducting sales presentations - Pitch products to potential customers, and negotiate terms of sales, such as pricing, discounts, and delivery schedules.
• Resolving issues - Follow up with customers and resolve any issues that may arise.
• Upselling additional products and/or categories - employ persuasive arguments to effectively promote products and services.
• Monitoring competition - gather information on pricing, products, and trends in the market to identify areas of growth and improvement.
• Achieve or exceed monthly, quarterly and yearly goals developed in collaboration with the VP of Sales.

Your Attributes:

1. Maintain and augment a sample line provided by the company consisting of garments, ball caps, knit headwear, and home décor products.
2. Own and operate a mid-size vehicle or larger capable of transporting samples and sales collateral throughout the territory in order to make effective presentations to customers.
3. Ability to speak and write intelligently about all aspects of our business as well as, build rapport with new and existing customers.
4. Understanding of the golf market in the territory in order to identify and target new accounts and grow sales.

Required Education/Experience/Skills: Associate’s or Bachelor’s degree in a field applicable to sales of apparel and headwear.

Position Type/Expected Hours of Work: This is a full-time position, and work is 40+ hours per week. Longer hours, evenings and weekend work will be necessary as needed.

Travel: This position does require 50% travel.

If you're ready to hit the ground running (or swinging) and grow your career with a brand that’s making waves in the golf and lifestyle space, we’d love to hear from you!