Head of Digital Growth & Demand Performance (Teradyne, US remote)

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

Our Purpose:

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team, one that makes better decisions, drives innovation and delivers better business results.

Opportunity Overview:

The Head of Digital Growth & Demand Performance is accountable for the commercial performance of Teradyne’s digital ecosystem, driving measurable business growth through digital demand generation, optimization, analytics, and governance.

This leadership role owns the global digital growth strategy and partners across regions, functions, and external agencies to deliver incremental leads, pipeline, and revenue while advancing digital maturity across the organization.

• Lead the global digital demand strategy across owned, earned, and paid channels, aligned to business, regional, and segment priorities.
• Develop and execute experimentation, optimization, and conversion strategies across the digital funnel to improve lead generation, pipeline creation, and revenue performance.
• Collaborate with marketing, sales, analytics, legal, privacy, security, and IT teams to establish governance standards for measurement, attribution, consent, and data quality.
• Build reporting frameworks and performance narratives that translate digital activity into actionable commercial insights and leadership decisions.
• Support growth through behavioral, competitive, and market analysis to identify opportunities for optimization and expansion.
• Partner with external agencies and internal stakeholders to deliver high-impact digital demand programs and ensure accountability to business outcomes.
• Mentor and coach digital marketing professionals, strengthening capability, confidence, and digital fluency across the organization.
• Ensure digital growth initiatives remain compliant, privacy-forward, scalable, and resilient in a changing regulatory and technology landscape.

All About You:

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you're ready to join us in this mission, take a closer look at the minimum criteria for the position.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or equivalent experience.
• 10+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or related disciplines with progressive leadership responsibility.
• Proven track record of driving digitally sourced leads, pipeline, and revenue at global scale.
• Strong expertise in paid media, performance marketing, SEO, conversion optimization, experimentation, and analytics.
• Experience establishing measurement, attribution, and performance governance frameworks across digital channels.
• Demonstrated success leading agency relationships and influencing senior cross-functional stakeholders in global organizations.
• Working knowledge of privacy, consent, and data compliance requirements impacting digital marketing programs.
• Strong analytical and problem-solving skills with the ability to translate data into strategic business recommendations.
• Excellent communication and storytelling skills with experience presenting performance insights and recommendations to senior leadership.
• Proven ability to coach, mentor, and develop high-performing teams.
• Experience within B2B, industrial, manufacturing, semiconductor, or technology environments preferred.
• Commercially minded leader focused on outcomes, continuous improvement, and evidence-based decision making.

**We are only considering candidates local to Massachusetts and are unable to provide relocation for this position.

**This position is not eligible for sponsorship.

Compensation:

The base salary range for this role is $106,200 - $170,000. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan:

This job is eligible for discretionary bonus(es) based on financial performance.

Benefits:

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.

#LI-RA1

With over 1,200 employees worldwide, Teradyne Robotics provides a global, fast paced and highly innovative working environment. If you are passionate about working with cutting-edge robotics, solving complex challenges and collaborating with motivated colleagues across the world, this is the place for you.

We offer a dynamic environment that fosters creativity, growth, and career advancement. If you’re passionate about cutting-edge technology, solving complex challenges, and building the future alongside talented, forward-thinking colleagues—this is the place for you. Let’s change the way the world works together.