Senior Director of Finance - Global Commercial & GTM Finance

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

Senior Director of Finance - Global Commercial & GTM Finance

This role is a hybrid position This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Boston, MA office locations.

Sonos is seeking an expert, enterprise-minded Senior Director of Finance to lead Global Commercial Finance. As the primary financial partner to the CRO, CMO, and Head of CX, you will serve as a strategic co-pilot-driving investment decisions, challenging commercial assumptions, and architecting promotion strategies to scalably drive global business.

We are looking for a change agent who can modernize Commercial Finance into a forward-looking, analytics-driven engine. You will embed AI-enabled insights, strengthen forecasting and pricing rigor, and develop a team that operates with speed, agility, and technological fluency.

This role requires executive presence, intellectual curiosity about emerging technologies, and the ability to lead transformation-ensuring Sonos' global growth strategies are powered by sharper insights, faster decision-making, and world-class financial leadership.

What You'll Do

• Strategic Advisory: Act as the lead financial co-pilot to the CRO, CMO, and CX leaders, translating complex market data into actionable growth strategies.

• Commercial Strategy & Incentives: Oversee the design and efficacy of global sales incentive plans, ensuring alignment between behavior and corporate profitability.

• Promotion Strategy: Lead the financial evaluation of global promotion and discount programs, optimizing for both volume and margin health across diverse retail and DTC channels. Partner with the Pricing team to understand product elasticity and LTV portfolio optimization.

• Cross-Functional Optimization: Manage the "Golden Triangle" of GTM finance-understanding how Marketing spend drives Sales, and how Sales volume impacts Customer Service/Experience costs.

• Weekly Business Review: lead the WBR review process to ensure the relevant topics are discussed for decision making by CEO/CFO/CRO and head of Operations.

• Executive Leadership: Lead and mentor a global team of Finance Directors and Senior Managers of Americas, Europe and APAC by fostering a culture of "business-first" financial partnership.

• P&L Management: Drive the budgeting and forecasting for the entire global commercial organization and optimize investments for best returns.

• AI-Enabled Finance Transformation: Lead the modernization of Commercial Finance through the adoption of AI-driven forecasting, predictive analytics, and scenario modeling tools to materially improve forecast accuracy, speed, and decision quality.

The Ideal Candidate

You are a seasoned finance veteran who doesn't just "report the numbers"-you influence them and help drive the business. You have a sophisticated understanding of how a premium hardware/software brand operates in a competitive global landscape.

What You'll Need

• Experience: 20+ years of progressive finance experience, with a heavy emphasis on Commercial Finance, FP&A, or GTM Operations within the consumer electronics, tech, or premium retail sectors.

• Leadership: Proven track record of partnering with and influencing very senior business leaders and also managing senior-level talent as well a developing next generation of junior talent.

• Commercial Acumen: Deep expertise in trade spend, promotional ROI, and global pricing strategies.

• Systems Thinker: You understand that a dollar spent in Marketing has a ripple effect on Customer Experience; you can model those dependencies with precision.

• Communication: Ability to distill complex financial concepts into compelling narratives for the Executive/Senior Leadership Team.

• Education: MBA or equivalent advanced degree in Finance/Economics is highly preferred.

• Change Agent: Experience re-skilling and evolving finance organizations from traditional reporting functions to proactive, analytics-driven strategic partners.

• Technology Curiosity: Deep intellectual curiosity about emerging AI tools and their application in pricing optimization, demand forecasting, marketing mix modeling, and sales productivity analysis.

• Speed & Agility Mindset: Ability to operate at the pace of digital change, continuously iterating planning processes in response to new AI capabilities.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed , we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

$195,000 and $243,800

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program ( with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.