Director of Community Outreach - Adolescent Mental Health
- Create and execute business development plans to achieve company objectives, increase admissions, and drive revenue growth.
- Analyze market trends and competitor activities to identify new business opportunities and areas for growth.
- Develop strategies for specific service lines, such as partial hospitalization versus psychotherapy, and targeting specific age groups.
- Identify, cultivate, and maintain relationships with key referral sources, including physicians, hospitals, therapists, and social workers.
- Serve as the primary liaison for community and professional referral partners.
- Manage the account management process to ensure customer needs are met and relationships are maintained.
- Represent the facility at professional functions, conferences, and community events to communicate its mission and services.
- Develop community education programs to highlight the facility's programs and expertise.
- Supervise and direct the business development staff, including hiring, training, and performance management.
- Provide guidance and coaching to the outreach team on identifying new referral sources and developing relationships.
- Collaborate with internal departments, including admissions, clinical, and leadership, to ensure seamless execution of strategies.
- Manage the departmental budget based on business development plans.
- Track key performance indicators (KPIs) and provide regular reports to executive leadership on marketing results, referral trends, and ROI.
- Education: A bachelor's degree in business administration, marketing, or a related field is typically required, a master's degree is preferred.
- Experience:
- 7-10 years of experience in healthcare business development or marketing, with a focus on the behavioral health or substance abuse treatment fields.
- Prior leadership or supervisory experience required.
- Demonstrated experience with direct sales, building referral relationships, and developing managed care agreements.
- Skills:
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and data interpretation abilities.
- Expertise in sales and marketing principles.
- Proficiency with CRM software, preferably Salesforce.
- Knowledge of the local healthcare marketplace, insurance plans, and regulatory requirements.
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