Email Marketing Specialist

**Hybrid Onsite | 4 days per week in Boston, MA**

Our client is a well-established insurance provider known for its customer-centric approach and innovative solutions. They offer a range of personal and commercial insurance products, including auto, home, and umbrella insurance. With a strong presence in the Northeastern United States, they are committed to delivering exceptional service and value to their policyholders. The company prides itself on its responsive claims process, user-friendly technology, and a dedicated team that works to ensure peace of mind for their customers. Their focus on community involvement and customer satisfaction sets them apart in the insurance industry.

Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Pay: $50 - $65/hr W2

Email Template Design & Development:

• Create responsive, engaging email templates using HTML, CSS, and AMPscript in Salesforce Marketing Cloud.
• Optimize templates for all devices and email clients.
• Collaborate to integrate dynamic content and personalization.

Automation & Campaign Management:

• Build content blocks for segmentation and personalized messaging.
• Implement strategies to enhance engagement.
• Use SQL for data-driven audience segmentation.

Testing & Optimization:

• Conduct A/B testing to improve open and click-through rates.
• Use test results for continuous improvement.
• Apply AI tools to optimize campaign performance.

Compliance & Analysis:

• Ensure compliance with digital communication standards.
• Monitor KPIs and campaign effectiveness.
• Provide insights to optimize performance.

Documentation & Knowledge Sharing:

• Maintain documentation of processes and best practices.
• Train team members on email template usage and marketing automation.

• Advanced proficiency in HTML and CSS for building responsive, high-quality email templates.
• Hands-on experience with Salesforce Marketing Cloud (administration, automation, and creative management).
• Strong working knowledge of AMPscript for email personalization and SQL for segmentation and reporting.
• Familiarity with both Litmus and Salesforce Einstein for testing/previewing and email optimization.
• Strong understanding of email marketing best practices, including A/B testing, personalization, optimization, and accessibility.
• Strong collaboration skills, with the ability to partner across teams and explain technical concepts to non-technical stakeholders.
• Salesforce Marketing Cloud Email Specialist Certification is a plus.

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field (preferred)

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( [email protected] , 781-808-2924) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group’s use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!