Senior Director of National Sales (LEGO Education)

Job Description

Are You Ready to Transform Learning and Drive Growth in K–12 Education Sales?

Please Note:

• Relocation assistance is offered for this position.

• The role is based out of our new Boston HUB location at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.

Core Responsibilities

Revenue Leadership & Strategy

• Own national revenue targets for strategic large districts , mid-market, and small market accounts; deliver predictable growth through disciplined pipeline management and execution.

• Define and implement the national district sales strategy, including account segmentation, prioritization, and multi-year expansion plans.

• Lead complex, high-value opportunities involving competitive RFPs, pilots, renewals, and district-wide scale-ups.

• Partner with executive leadership to align sales strategy with company growth priorities and product roadmap.

Team Management & Coaching

• Lead via senior managers to ensure consistency in account planning and execution.

• Assist senior managers in leading, coaching, and developing a team of Account Managers responsible for district relationships.

• Set clear expectations for activity, pipeline coverage, forecasting accuracy, and deal quality.

• Conduct regular deal reviews, account planning sessions, and performance coaching to improve win rates and sales cycle efficiency.

• Recruit, onboard, and retain top sales talent with strong district-facing credibility.

Strategic Account Management

• Establish executive-level relationships with district superintendents, CAOs, CIOs, curriculum leaders, and school board influencers across national and multi-state districts.

• Ensure consistent use of territory account plans that map district priorities, funding sources, buying committees, and expansion pathways.

• Lead all aspects of renewal and expansion strategy for national and regional accounts, ensuring high retention and customer lifetime value.

Cross-Functional Leadership

• Collaborate closely with Marketing, Education Impact, Product Experience, Operations & Enablement and Finance to deliver cohesive, district-ready solutions.

• Partner with Training & Development and Product Marketing teams on sales learning initiatives

Forecasting, Operations & Governance

• Maintain accurate forecasting and CRM hygiene across the Account Management team.

• Run discounting discipline, and approval processes for large, complex deals.

• Ensure compliance with public-sector procurement rules, data privacy requirements, and district contracting standards.

Play Your Part in our Team Succeeding

The Senior Director - National Sales is a senior revenue leader responsible for setting and delivering the national account strategy to drive growth across strategic K–12 school districts, from the largest in the country to our small market and private & parochial schools. This role leads through Senior Managers in East, West, and Mid-Market regions, who in turn oversee teams of Account Managers. This role owns national account strategy, pipeline health, and execution excellence for complex, multi-stakeholder district sales cycles. The ideal candidate brings deep experience selling education technology into large districts, a strong command of public-sector procurement, and a disciplined approach to coaching, forecasting, and cross-functional leadership.

Do you have what it takes?

• Shown experience in B2B or B2G sales, plus experienced selling education technology to large K–12 school districts.

• Shown experience leading and scaling teams of enterprise or account sales professionals.

• Proven success closing and expanding multi-year district contracts.

• Deep understanding of core K–12 buying processes, RFPs, funding sources (state, federal, grants), and board approvals.

• Strong executive presence and ability to influence senior district and internal stakeholders.

• Experience selling or scaling science, computer science, or advanced STEM solutions in K–12 or adjacent education/workforce contexts.

• Experience selling instructional, STEM, curriculum, assessment, or classroom technology products.

• Familiarity with AI-enabled learning tools, data literacy, or emerging education technologies.

• Background working with distributed, national sales teams.

• Familiarity with implementation models and change management in large school systems.

#LI-SK1

#LEGOEducation

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Compensation

The salary for this position has a range of $212,033.00 - $318,049.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.