Senior Principal Product Manager, Advertising Technology

Job Description

As a Senior Principal Product Manager, Advertising Technology, you will lead the conception, design, and evolution of disruptive advertising technology solutions, including next-generation capabilities powered by Generative AI. This leader will drive innovation across the advertising ecosystem-serving both the demand-side (agencies and advertisers) and supply-side (publishers and platforms)-with a focus on unlocking efficiency, personalization, optimization, and measurable value.

You will be responsible for setting the strategic product vision for a modern AI-driven advertising platform, identifying disruptive opportunities within the AdTech ecosystem, partnering with engineering teams to lead the specification and delivery of robust product capabilities, and engaging directly with agencies, advertisers, publishers, and partners to validate product direction, gather insights, and drive adoption. The ideal candidate thrives at the intersection of advanced technology, market transformation, and customer-centric product strategy.

Responsibilities

Strategic Leadership & Vision

• Define and evangelize a multi-year product vision for a modern, AI-driven advertising platform spanning activation, optimization, measurement, and yield.

• Identify disruptive opportunities and white-space areas within the AdTech ecosystem, particularly where Generative AI can transform workflows, targeting, creative, or monetization.

• Maintain a deep understanding of industry dynamics, competitive landscapes, and emerging technologies to ensure long-term platform differentiation.

Product Innovation & Solution Design

• Lead the conception, specification, and delivery of breakthrough product capabilities in areas including Dynamic Creative Optimization (DCO), Hyper-targeting and personalization, End-to-end workflow automation and orchestration, advanced campaign analytics and numerous others.

• Translate complex customer challenges and market gaps into clear product requirements, user journeys, and architectural guidelines.

• Partner with engineering and AI research teams to design intelligent solutions-including foundation-model-powered features, agent workflows, predictive systems, and automated optimization engines.

AI-Driven Product Strategy & Execution

• Drive the integration of AI across the platform from infrastructure to application layers, including content generation, decisioning models, planning tools, and optimization logic.

• Collaborate with AI engineering and research teams to evaluate model performance, experiment results, and production impacts to ensure reliability, transparency, and governance.

• Define frameworks for responsible AI use in advertising contexts, ensuring compliance, brand safety, and ethical model application.

Stakeholder & Market Engagement

• Engage directly with agencies, advertisers, publishers, and partners to validate product direction, gather insights, and drive adoption.

• Work cross-functionally with sales, marketing, operations, and analytics teams to ensure product success, go-to-market readiness, and measurable business outcomes.

• Represent the product vision at executive checkpoints, industry forums, and strategic customer engagements.

Lifecycle Ownership & Prioritization

• Develop detailed roadmaps grounded in user value, technical feasibility, and business impact.

• Prioritize initiatives using data, insights, and product-market fit considerations-balancing incremental improvements with bold innovation bets.

• Drive execution excellence through clear requirements, PRDs, KPIs, and ongoing product analysis.

Required Qualifications

• 10+ years of product management experience, with at least 7+ in AdTech, MarTech, programmatic advertising, data platforms, or related domains.

• Proven track record delivering complex platform products at scale, ideally across both demand-side and supply-side environments.

• Deep understanding of video-based advertising technology including programmatic buying, real-time bidding (RTB), audience targeting, identity, measurement, supply monetization, and creative technologies.

• Direct experience building advertising solutions intended for consumer video platforms (eg broadcast/cable television, FAST channels, live streaming, AVOD, etc).

• Hands-on experience with AI/ML-powered product development-preferably including Generative AI / LLM-based solutions, and preferably in an advertising solution context.

• Exceptional ability to synthesize complexity into clear strategy, product architecture, and actionable specifications.

Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range in USD from: $115,400 to $251,600 per annum. May be eligible for bonus, equity, and compensation deferral.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:

Medical, dental, and vision insurance, including expert medical opinion

Short term disability and long term disability

Life insurance and AD&D

Supplemental life insurance (Employee/Spouse/Child)

Health care and dependent care Flexible Spending Accounts

Pre-tax commuter and parking benefits

401(k) Savings and Investment Plan with company match

Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.

11 paid holidays

Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.

Paid parental leave

Adoption assistance

Employee Stock Purchase Plan

Financial planning and group legal

Voluntary benefits including auto, homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

Career Level - IC5

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