VP of Marketing Boston Legacy

Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

The Role

The VP of Marketing will be responsible for launching and leading all marketing efforts for Boston Legacy FC — building the brand, growing the fan base, and driving revenue through ticket sales, partnerships, and merchandise. This person will develop and oversee brand strategy, integrated marketing, content, creative, paid media, and merchandise from day one.

The ideal candidate will combine creative vision with analytical rigor to build a passionate fan base from the ground up.

Key Responsibilities

• Develop and lead the full-funnel marketing strategy from pre-launch through inaugural season and beyond.
• Build and manage the Boston Legacy FC brand identity, voice, and visual expression in-market.
• Drive seat deposit and ticket sales through creative paid media, organic content, grassroots marketing, and partnerships.
• Oversee creative development, campaign execution, and agency/vendor relationships.
• Build an in-house marketing team spanning brand, digital, creative, and community engagement.
• Lead storytelling efforts that center athletes, fans, and Boston’s unique legacy of excellence.
• Develop and execute a content and media strategy that maximizes awareness and relevance in both local and national landscapes.
• Collaborate closely with Ticketing, Partnerships, Fan Experience, and Soccer Operations to ensure cohesive fan and brand experiences.
• Serve as a visible face and voice for the club’s values — especially in elevating women’s sports, driving equity, and connecting with Boston’s diverse communities.
• Collaborate with executive leadership to shape overall business strategy and organizational culture.

What We’re Looking For

• 10+ years of marketing leadership experience, ideally in professional sports, women’s sports, entertainment, or a culturally relevant brand.
• Comfortable leading both high-level brand strategy and day-to-day marketing execution.
• Deep understanding of Boston — its culture, media landscape, fan traditions, and neighborhoods.
• Passionate about women’s sports with a strong existing network in the women’s sports, soccer, and sports media industries.
• A visionary storyteller and strategic thinker who can blend business goals with authentic community connection.
• Experience building or growing a brand from scratch (launch, expansion, rebrand, or similar startup environment).
• Exceptional leadership skills with experience hiring, managing, and mentoring teams.
• Entrepreneurial spirit, comfortable with ambiguity, fast-moving environments, and bold goals.
• Deep commitment to advancing equity, representation, and opportunity through sports.

Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it’s a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We’re happy to support you.