Sales and Marketing Specialist

Job Description

Job Description

To perform this job successfully, an individual must be able to perform the essential functions of this position satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.

• Conduct market research to identify trends, target audiences and competitive landscape to form marketing strategies.
• Identify and analyze target markets to tailor marketing strategies and promotional/advertising campaigns effectively.
• Design, create and manage effective sales and promotional collateral, such as brochures, datasheets and presentations.
• Identify sales leads, build and maintain relationships with potential clients through consistent communication and engagement strategies.
• Develop and maintain relationships with clients, vendors and partners to ensure alignment with business objectives.
• Monitor, analyze and report sales data and marketing campaigns performance to optimize strategies and improve return on investment (ROI).
• Manage social media platforms and digital marketing campaigns to engage with the audience and promote products and services.
• Research and evaluate new product opportunities, demand for potential products and customer needs and insights.
• Local and overnight travel will be required to perform job functions.
• Must follow all company policies, procedures, and protocols.
• Any other duties assigned as needed.

• Must possess strong interpersonal skills.
• Excellent communications skills, both written and oral.
• Capable of generating sales and marketing content for promotional campaigns.
• Strong analytical and problem-solving skills to assess market trends and campaign performance.
• Ability to develop innovative marketing strategies and campaigns that resonate with target audiences.
• Coursework in marketing research, customer behavior, sales strategies, digital marketing, and Advertising.
• Experience with Customer Relationship Management (CRM) programs
• Knowledge of website designs, modification and updating, to include search engine optimization experience is a plus.
• Experience with Fire Alarm equipment is a plus.
• Ability to manage time between two or more projects at one time.
• The ability to apply knowledge and skills to achieve intended results.

• A bachelor’s degree in marketing, business, communications or related field.
• Minimum of 2 years of experience in sales and marketing roles with strong understanding of marketing tools and techniques.
• Valid driver’s license.
• Due to insurance purposes, must be 25 years or older to be a company sanctioned driver.
• Must have a satisfactory motor vehicle report (MVR).
• Satisfactory background check.
• The physical ability to immediately respond to emergency situations.

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