Marketing Director

Job Description

Job Description

AVID Energy Solutions, a Mass Save ® Partner, is seeking an experienced, outgoing and highly motivated, Marketing Manager / Director earning $70,000+ annually to join our team to oversee the company’s marketing projects. The ideal candidate will be looked upon to work with the team to brainstorm ideas, put these plans into action via research and analyzing data trends in the insulation, weatherization and energy efficiency service space to come up with new marketing strategies, with an emphasis on driving and increasing lead volume.

As our Marketing Manager / Director you will be responsible for generating leads and brand awareness for Massachusetts homeowners and renters to see if their residence qualifies for energy efficient incentives and a no-cost home energy assessment from the Mass Save ® program, leading all marketing channels and working closely with the Sales and Customer Service teams to grow revenue.

Essential Job Functions/ Responsibilities:

• Drive awareness and leads for Massachusetts homeowners and renters for no-cost energy assessments
• Reach and exceed agreed-upon monthly marketing and sales targets
• Follow a proven marketing and sales process to achieve goals within the desired deadline
• Responsible for developing ad campaigns across all marketing platforms, cultivating all leads
• Ability to drastically increase lead volume while keeping ROI in mind
• Develop and order all marketing materials and collateral
• Create campaigns designed to generate inbound interest, sales and generate leads by networking, building and maintaining relationships.
• Conduct general marketing research and be cognizant of trends and competitors’ marketing tactics
• Ability to improve on our solid digital campaigns as well as field marketing campaigns
• Ability to inspire the entire AES team to embrace consistent messaging throughout
• Stay up-to-date with industry trends and best practices in insulation technology and energy efficiency
• Other duties as assigned

Qualifications:

• Must have 3+ years of experience as a marketing leader preferably with the residential home services or construction space and B2C marketing experience
• 1+ years of experience with the Mass Save program or similar residential home auditing program a plus
• Extensive knowledge and hands on experience with Google AdWords and Google Analytics - certifications preferred
• Experience managing a multi-channel marketing budget and exceeding lead generation goals
• Prior experience working with and managing a Marketing Agency required
• Proficiency across various marketing channels and social media platforms - large emphasis on PPC and SEO as well as direct mail
• Graphic designs skills (In Design, Photoshop, etc.) preferred
• Prior experience working with a high-volume phone sales team handling outbound and inbound calls and emails
• Prior experience with Salesforce CRM preferred
• Experience working closely with the Marketing, Sales and Customer Service teams
• Strong communication and professional work ethic, organizational and time management skills
• Self-motivated and an ability to work independently or as part of a team
• Outstanding interpersonal skills: must display patience, humor and helpfulness at all times
• Ability to manage multiple tasks and manage deadlines to achieve goals
• Consent to a background check and drug test screening

Benefits:

• Flexible work schedule
• Health, Dental and Vision insurance
• FSA and HSA available
• Life insurance and Short-Term Disability
• Multiple Weeks of Paid time off & Paid company holidays
• Lead generation bonuses
• Continuous training and growth opportunities
• Referral program for Customers and Employees

About AVID Energy Solutions:

AVID Energy Solutions is a proud Mass Save ® Partner dedicated to helping home owners reduce their energy output and save on their monthly utility bills. With offices in Methuen and Sutton, we work with clients throughout the North Shore, South Shore, Central and Western Massachusetts, as well as the Greater Boston area to find the best possible solutions for their energy efficiency needs and budget. We believe that everyone should have access to affordable, reliable energy efficient solutions, and we are committed to providing that to homeowners throughout Massachusetts.

Our team of certified energy efficiency specialists, professional weatherization installers, and friendly customer service representatives are all committed to providing the highest level of service starting with no-cost home energy assessments through any insulation and weatherization installation and other energy efficient measures such as HVAC systems, windows and doors.

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