Director of Digital Sales & Partner Growth

Company Overview:  

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a ​Director of Digital Sales & Partner Growth​ to join us on our journey.


We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.

Position Overview:  

Do you enjoy building and mentoring a high-performing team, connecting with clients, and using creativity to drive new sales opportunities? Are you energized by sharing new technology and company updates through digital media and direct outreach to help clients grow? We are looking for a Director of Digital Sales and Channel Growth to lead exactly that. This role is for a strong communicator and builder who can turn outreach into engagement, opportunity, and long-term partner growth across our Americas reseller network.

The Director of Digital Sales and Channel Growth will lead an inside sales and digital engagement function focused on accelerating revenue, improving partner experience, and scaling demand generation across the Americas. This role oversees digital outreach, campaign execution, lead management, follow-up, and post-launch adoption to improve conversion, protect baseline revenue, and better support channel partners. This leader will also build a modern multimedia outreach capability using video, email, web, webinars, and social content to engage a broad account base. The role serves as both a revenue leader and channel advocate by identifying friction points, driving cross-functional action, and helping make the business easier to work with. 

Responsibilities:

• Build and lead a quota-bearing digital sales team responsible for pipeline creation, lead follow-up, transaction conversion, post-launch adoption, repeat business, and long-tail account coverage across the Americas  
• Develop repeatable digital sales motions that turn awareness into qualified opportunities and revenue  
• Improve reorder activity, replenishment, quote follow-up, and stalled-deal recovery to protect and grow baseline revenue  
• Lead the creation of partner- and customer-facing content, including short videos, emails, webinars, landing pages, web content, and social media assets  
• Partner with Marketing, Product Management, Sales, and Technical teams to turn launches, sales plays, partner needs, and field insights into content that drives action  
• Identify recurring partner friction points, support gaps, competitive pressures, and operational barriers  
• Work closely with Sales Territory Managers, Operations, Marketing, Product Management, and Technical teams to improve responsiveness, clarify offers, strengthen follow-up, and remove friction from the customer journey  
• Establish KPIs, dashboards, and team rhythms so the function operates as a disciplined commercial engine  
• Support Company objectives by completing additional tasks as needed.

Functional Priorities:

This role will typically focus on: 

• 30% New product introduction and campaign execution  
• 30% Lead management and qualification  
• 20% Transaction management and conversion follow-up  
• 20% Field sales support and pursuit reinforcement  

Qualifications:

• 4+ years of experience in inside sales, digital sales, channel sales, demand generation, sales operations, commercial leadership, or a related field  
• Proven experience leading quota-bearing teams and building repeatable revenue motions  
• Strong background in lead management, pipeline development, campaign execution, and partner or channel engagement  
• Demonstrated ability to build digital outreach programs that support sales and revenue growth  
• Experience creating or leading business-facing multimedia communication such as video, webinar, email, web, or social content  
• Strong communication and presentation skills, including comfort appearing on camera and guiding others to do the same  
• Ability to work cross-functionally across sales, marketing, operations, product, and technical teams  
• Strong analytical and operational skills, with experience building KPIs, dashboards, and team cadences  
• Experience in B2B, channel-led, technology, AV, pro audio, systems, or SaaS-oriented environments preferred  
• CRM experience required  

Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply. 

Position/Title:  Director of Digital Sales & Channel Growth 
Time Type: Full-time 
Job Exempt:  Yes 
Pay Rate Type:  Salary 
Location:  Hopkinton, MA (Hybrid)
Reports to:  VP of Sales, Americas 
Department:  Sales 

Compensation & Benefits: The salary range for this position is $140,000–$160,000. This range reflects our good-faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.

In addition to base salary, this position may be eligible for variable incentive compensation of 20%. We also offer a comprehensive benefits package for eligible employees, including flexible paid time off, medical, dental, and vision coverage, and 401k benefits to name a few.