Field Marketing Lead
Job Responsibilities:
- Mission Objectives (6 Month Scope)
- Accelerate Demand & Pipeline for Key Services Portfolios
- Build and execute targeted, integrated campaigns (digital + field)
- Identify quick win opportunities to drive near term pipeline lift
- Build clear reporting on campaign performance and lessons learned
- Support Strategic Services Offer Launch
- Lead marketing activation for 1 key offer launch
- Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement
- Ensure internal alignment across business, marketing, and sales
- Enable Channel Adoption
- Equip partners and channels with customer ready materials
- Support trainings and webinars to boost confidence and conversion
- Turn Insights into Immediate Action
- Conduct rapid market, competitor, and customer insights synthesis
- Recommend priority opportunities for differentiation and growth
Skills:
- Digital Marketing Campaign experience in B2B setting. (Not B2C)
- Proven experience executing events
- Bachelor’s degree in related field.
- Experience building marketing for field service work.
- This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.
Education/Experience:
- Bachelor’s degree in related field.
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