Go-To-Market (GTM) Manager

About Reebok:
Reebok is an iconic brand with deep roots in sport and streetwear culture. We create products and experiences that inspire self-expression and movement — across generations, communities, and platforms. We're seeking a GTM Manager who thrives in a fast-paced, cross-functional environment to help us tell our product and brand stories with clarity, consistency, and impact.

Position Summary:

The GTM Manager will play a critical role in aligning product, sales, marketing, and PR around clear go-to-market strategies and seasonal storytelling. This individual will be responsible for managing seasonal calendars, building compelling GTM and pre-line decks, and recapping key marketing activations with data-driven insights that inform future initiatives. This role sits at the intersection of strategy and storytelling — ensuring that the right stories reach the right audience, at the right time.

Key Responsibilities:

Cross-Functional Planning & Communication

• Act as the strategic link between product, sales, marketing, and PR to ensure alignment across GTM milestones

• Own and manage the seasonal GTM calendar, tracking key deliverables, deadlines, and cross-functional inputs

• Lead and facilitate cross-functional checkpoints and drive clarity around roles, timelines, and responsibilities

Deck Development

• Build high-impact GTM and pre-line decks that bring seasonal direction, product focus, and marketing support to life

• Translate complex product and marketing narratives into clear, visual, and sell-in-ready presentations for internal and external stakeholders

• Leverage AI-powered tools to enhance deck development, streamline workflow, and elevate storytelling

Activation Recaps & Performance Analysis

• Partner with Marketing and Digital teams to gather and synthesize data on campaign performance, consumer engagement, and sell-through

• Create clear post-activation recaps that surface insights and learnings, helping to shape future GTM planning and seasonal strategies

Strategic Influence

• Help drive clarity around product priorities by aligning business goals with marketing storytelling and channel strategies

• Identify opportunities to evolve and optimize the GTM process across channels, categories, and partners

Requirements

• 5+ years in marketing, brand strategy, merchandising strategy, or GTM planning roles, preferably in consumer goods or apparel/footwear

• Strong understanding of the product creation and sell-in process, with experience supporting seasonal marketing planning

• Highly proficient in Excel as well as PowerPoint/Keynote and comfortable building C-level and customer-facing presentations

• Experience using AI tools for deck development to enhance storytelling efficiency and visual impact

• Skilled in working with consumer insights platforms (e.g., Nielsen, Numerator, Google Trends, social listening tools) to inform strategic decisions

• Strong project management skills with an ability to manage multiple priorities and deadlines

• Comfortable interpreting performance data and crafting insights that inform future strategy

• Excellent written and verbal communication skills

• Collaborative, solution-oriented, and proactive mindset

Preferred:

• Experience working with wholesale and/or DTC retail partners

• Familiarity with global brand matrix organizations and/or regional/local execution models

• Passion for sport, fashion, streetwear, or lifestyle categories