Director, Brand Marketing

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Director, Brand Marketing

Department:Marketing

Location:Burlington, MA

About Wellness Pet Company

The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.

Our team is based out of our Burlington, MA headquarters location, where we work a required hybrid schedule of in-office on Monday - Thursday and remote on Fridays. Team members must reside within or be willing to relocated to a commutable distance from our Burlington office.

What You-ll Accomplish

As the Director of Brand for Whimzees, you will lead one of Wellness Pet-s most strategically important and fast-growing businesses. Sitting at the intersection of strategy, performance, and execution, you will set the annual direction for the brand and partner across functions to bring it to life with excellence. You-ll steward the Whimzees P&L, elevate how we show up with consumers and customers, and coach a high-performing team to drive both business results and long-term brand equity. Specifics to include but not limited to:

• Brand Planning & Execution:Lead the development and execution of annual brand plans for Whimzees, translating portfolio strategies into clear priorities, initiatives, and customer-ready program
• Business Performance Management:Manage day-to-day brand performance including sales, share, and margin drivers surfacing insights and making recommendations to adjust plans as needed. Partner with Finance to ensure forecasts are accurate and risks/opportunities are addressed
• Cross-Functional Collaboration:Work closely with Sales, Integrated Marketing, Innovation, and Supply Chain to bring plans to life. Drive alignment on launches, promotions, and distribution priorities to ensure seamless execution
• Insights & Foresight:Regularly analyze consumer, category, and competitive trends to identify growth opportunities and performance risks. Bring forward insights that inform both near-term decisions and future brand direction
• Customer & Shopper Support:Partner with Sales and Shopper Marketing to adapt brand strategies into differentiated customer programs. Support customer meetings by providing brand and category insights, plans, and performance updates
• Innovation Execution:Support pipeline delivery by ensuring launch readiness, building commercialization plans, and partnering with cross-functional teams to deliver innovation to market successfully
• Team Leadership:Coach and develop a team of marketers to think strategically, act with ownership, and operate with speed. Provide clarity, feedback, and opportunities for growth
  
  

Who We-re Looking For

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an -all-in- mindset
• Embraces the hard things and does them right away
• Owns their outcomes
• Gives back to their community
  
  

In addition, for this specific role, we are seeking a strategic brand builder and consumer-first leader who has:

• A minimum of 8-10 years of experience in CPG Brand Management
• Demonstrated the ability to coach, develop, attract, and retain high performing talent
• Strong, proven analytical and strategic thinking capabilities
• Experience and proven ability to lead, influence and collaborate with cross-functional teams
• Excellent communication and presentation skills across all levels of the organization as well as with external partners
• A high degree of ownership, holding themselves and others accountable and to a high standard
• Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause
• A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment
  
  

Why Work for Wellness Pet

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

The annual salary range for this position is $162,900 to $247,600, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate-s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.

If you have questions about this posting, please contact [email protected]