Marketing Automation Specialist

We’re looking for our next Channel Champion to join the team as Marketing Automation Specialist!

About Channelscaler

Channelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement — from onboarding and incentives to performance tracking — helping vendors and partners grow faster together.

With one unified system, companies manage their entire partner lifecycle with ease and clarity. We’re building a category-defining company rooted in expertise, empathy, and innovation — and we’re just getting started.

About the Role

As the Marketing Automation Specialist, reporting to the Director of Demand Generation, you’ll play a critical role in driving demand and pipeline through HubSpot powered programs to our enterprise prospects.

This is a highly hands-on role for someone who lives in HubSpot: building emails, workflows, segmentation, scoring models and nurture models that convert. You’ll own the execution and optimization of our lifecycle marketing engine, ensuring leads are engaged, nurtured and moved efficiently through the funnel. You will also create automation between our platforms, ensuring the dots are connected throughout our tech stack as well as supporting the rest of the marketing team as it relates to email deployment and campaign needs.

We’re looking for someone who doesn’t want to be boxed into “just email” but instead wants to own and evolve how we generate demand through automation, working across campaigns, programs and the broader GTM strategy.

This role is critical to improving funnel performance and will directly impact Channelscaler’s ability to scale pipeline and revenue efficiently.

Responsibilities

In this role, you’ll focus on delivering results that move both the team and company forward:

• Own and optimize marketing automation (HubSpot)
• Build, launch and optimize email campaigns and nurture programs across the buyer journey
• Create and manage workflows, triggers and automation rules to drive engagement and conversion
• Develop and refine lead scoring models to improve qualification and routing
• Manage segmentation and targeting across personas, industries and lifecycle stages
• Maintain and improve database health, hygiene and enrichment
• Drive lifecycle and funnel performance
• Build and manage always on nurture programs (inbound, outbound and re-engagement)
• Partner with Sales and Rev ops to ensure fast, effective lead follow up and routing
• Continuously test and improve conversion rates (MQL + meeting + pipeline)
• Identify bottlenecks in the funnel and implement automation to improve velocity
• Support demand generation programs
• Execute the automation layer behind campaigns, webinars, events and ABM campaigns
• Ensure seamless integration between paid, inbound and outbound efforts
• Collaborate on campaign strategy while owning execution in HubSpot
• Measure, analyze and optimize
• Track performance of email, nurture and lifecycle programs
• Analyze engagement, conversion and funnel metrics to identify opportunities
• Report on key metrics including open rates, CTR, conversion rates and pipeline impact
• Continuously test subject lines, messaging, timing and segmentation

What Success Looks Like

• Delivers measurable improvements in email engagement and conversion performance
• Improves MQL – meeting conversion rates through better nurture and segmentation
• Reduces unworked lead backlog through automation and improved routing
• Builds a scalable lifecycle engine that consistently drives pipeline
• Establishes clean, reliable segmentation and lead scoring frameworks

Qualifications

Required:

• 2-3 years of hands-on HubSpot experience
• B2B experience, ideally in SaaS or technology environments
• Proven experience building and managing:
  
  
  • Email campaigns
  • Nurture programs
  • Workflow and automation
  • Lead scoring and segmentation
• Strong understanding of database marketing and lifecycle management
• Experience with data hygiene, enrichment, and CRM integrations
• A collaborative, curious and proactive team players who loves testing, learning and iterating

Preferred (nice to have):

• Experience in channel, ecosystem, or partner-led GTM environments
• Comfortable operating in a high-growth, remote-first environment
• Exposure to demand generation and ABM programs
• Familiarity with sales/marketing alignment and funnel optimization

Who you are

• Hands-on builder: You like being in the tool, not just talking about strategy
• Not boxable: You’re comfortable owning email but think beyond it
• Curious and experimental: You love testing, learning and improving
• Fast-moving: You thrive in a startup environment with speed and ownership
• Strategic thinker: You understand how your work impacts pipeline and revenue

Location & Work Environment

Channelscaler is a remote-first company with team members across the U.S, Ireland, UK, India, and Canada. For this role, we prefer candidates based in the U.S. EST time zone or Europe GMT time zone. Minimal travel expected (10% annually).

What We Offer

We thrive in a collaborative, growth-oriented environment that values curiosity and ownership.

• Competitive base salary and performance-based bonus (where applicable)
• 25 days of paid time off annually
• 12 dedicated training days per year for professional development
• Paid parental leave
• Health insurance (PPO and HSA plan options)
• 401(k) match
• Fully remote work environment with flexible hours
• Annual team offsites and opportunities for in-person collaboration

Equal Opportunity Employer

Channelscaler is an equal opportunity employer. We believe that diverse teams create better outcomes. We celebrate diversity and are committed to creating an inclusive environment for all employees, including those with disabilities. If you require a reasonable accommodation to complete any part of the application or perform the essential functions of the job, please contact [email protected].