Growth Marketing Specialist

Job Description

Job Description

About Us

Cirrus is a technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

We are a rapidly scaling tech company seeking a curious, data-driven Growth Marketing Specialist with a sharp eye for design to help us build a world-class customer acquisition machine. We aren’t just looking to fill a seat; we are looking for a foundational member of our marketing team.

This is a role with high levels of ownership. You will sit directly at the intersection of our creative studio and product team. You won't just make the product look good; you will build the launch strategy, translate complex features into clear user benefits, and equip the sales team to take it to market.

Working directly alongside the VP of Marketing, you will be exposed to every single aspect of building a digital marketing engine from the ground up.

In this role, you will work closely with a senior leadership team that has a proven track record of scaling hardware and software companies 10x and beyond. If you are ready for massive responsibility, high impact, and the chance to build something impactful in a hyper-growth environment, this is the role for you.

1. Create: Produce and edit high-converting content for paid ads, our marketing website, and our sales teams. Coordinate creative production with external agencies and freelancers. Interview our customers to extract insights and produce compelling, real-world case studies.

2. Storytell: Understand every detail of our product roadmap, and bring the voice of the customer to the Product team, to help us build the right products and tell their story to the market.

3. Strategize: Hone the overarching creative strategy for our paid media channels, our website, and our sales materials.

4. Leverage the Future: Utilize the absolute latest AI tools to supercharge your content generation, automate your workflows, and scale your output.

1. Education:

   • Bachelor’s degree required. Marketing or Business major not required.

2. Analytical Mindset:

   • Strong data analysis acumen, with the ability to interpret campaign metrics and performance data.

   • Proficient in Excel or Google Sheets for data analysis and reporting.

3. Design Sense:

   • Demonstrated skills in visual design, writing, and/or video production.

4. Communication Skills:

   • Strong written and verbal communication skills.

5. Team Player:

   • Low-ego and willing to participate in team problem-solving.

   • Adaptable and eager to contribute in a fast-paced, rapidly scaling environment.

6. Attention to Detail:

   • Detail-oriented with the ability to manage multiple tasks, projects, and deadlines simultaneously.

Bring Passion: We take pride in our work and bring our BEST to all interactions with our

customers and teammates. We encourage rigorous discourse to improve the customer

experience each and every day.

Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.