Director of Marketing

About Cariina

Cariina is a leading ed-tech software platform designed to manage all things non-instructional in K12 schools. We believe that in order for schools to achieve academic success they need to first reach organizational excellence. We help schools achieve the state of organizational excellence by streamlining processes and procedures. We're well funded and growing quickly, serving hundreds of schools, and now we want to expand our team to establish and support our marketing function.

About This Job

Cariina is seeking a results driven Director of Marketing, with a focus on enterprise B2B revenue marketing, to join our fast-growing venture-backed startup focused on revolutionizing education. You will be our first marketing hire, and our expectation is to build a team around you. This is your chance to make a significant impact while being part of a company that is poised to reshape the future of schools.

The ideal candidate will be adept at inbound marketing, and and focus on establishing and optimizing our inbound channels. Additionally, this leader will take ownership of refining our outbound and event marketing strategies. You will be accountable for driving pipeline and ARR growth.

This is an in-person role in our Boston, MA office. You must be located in Boston or be willing to relocate for the role.

You will be reporting to the Co-Founder and CEO.

What You'll Do

• Serve as a strategic partner to the CEO, playing a critical role in crafting and implementing a comprehensive marketing strategy aligned with business goals, focusing on growth.
• Project Management and Organization
  • Drive marketing project management, ensuring projects are planned well in advance and delivered on time, while improving overall departmental organization and workflow.
• Team Building and Leadership
  • Partner with the CEO to scale the marketing department and plan the future structure of the team
  • Foster a culture of data-driven decision-making and continuous improvement.
• Data driven decision making
  • Set clear performance metrics, in partnership with the CEO, and hold the team accountable for achieving results. Regularly evaluate progress and adjust strategies as needed.
  • Utilize program data, engagement metrics and detailed analytics to measure the effectiveness of campaigns.
• Cross Department Collaboration
  • Collaborate closely with the sales team to ensure they are equipped with the content, messaging, and tools needed to drive engagement and close deals.

What You Bring

• An eagerness to be deeply involved in both strategy and execution.
• Proven track record of success in B2B software ideally, with a focus on enterprise resource planning (ERP) solutions.
• Previous experience in the education sector, particularly to schools, is preferred but not required.
• Proven success managing marketing teams responsible for multiple business lines or verticals simultaneously
• Exceptional communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
• Results-oriented mindset with a proven ability to meet and exceed growth targets.

What You'll Get

• Compensation: $160,000 - $215,000, commensurate with experience and performance.
• Comprehensive health plans
• 401k
• Commuter Benefits
• Ownership in the company (stock options), aligning your success with the company's.
• Any technology that you need to succeed (hardware, software, reading materials, etc).
• Flexible vacation and sick days.

Application Process

Interested candidates are invited to submit their resume. If we are interested in moving forward with your application we will reach out to you to discuss next steps. You will hear from us regardless of whether we decide to move forward or not.

Cariina is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.