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Senior Social Media Manager, YouTube

the LEGO Group
Boston, MA
Job Description

Are you ready to embark on an exciting journey with the Global Social Media team at the LEGO Group? Here, you won’t just be a part of a team; you’ll be a key player in shaping the way we connect with fans and inspire audiences around the world!


Core Responsibilities

In this pivotal role, you will be responsible for global to local channel requirements, within the strategy team, you will be collaborating closely with social media specialists to establish an efficient operational model for optimal channel performance.

  • Oversee and optimize the briefing process, content processes, localization, and create guides and templates to support the management of operations and partnerships within and outside the LEGO Group.
  • Ensure a seamless editorial planning process for YouTube that aligns with the LEGO Group’s global social strategy.
  • Focus on content and editorial strategies that support Marketing Mix Modeling (MMM) targets and deliver on Social KPIs.
  • Design and implement sophisticated operational frameworks that incorporate platform best practices, executing strategies developed by YouTube specialists.
  • Maintain a flexible approach to planning by following the directive of marketing prioritization calendar, while maintaining an awareness of the social media channels and their key exclusivity windows.
  • Engage key stakeholders to create and maintain detailed and strategic content plans, collaborating with Content Strategists, Entertainment and IP partnership leads, marketing leads, and social media teams across AMS, WE, EMEA, CEEMEA, and APAC.
  • While you will receive strong leadership support, it is essential that you can independently advance projects and delegate tasks to maintain progress.

Play your part in our team succeeding

The Global Social Media team plays a vital role in helping the LEGO Group connect with, recruit, and retain audiences through captivating content and meaningful interactions on their favorite platforms. As part of the Direct Consumer Engagement division, they lead the global social media strategy while shaping the vision, direction, and best practices that empower the entire organization.

With a dual focus on attracting new audiences and nurturing loyal fans, the team is dedicated to building authentic relationships that inspire and connect people of all ages to the LEGO brand in lasting and impactful ways.

In this role, you will be essential in managing various workstreams that feed into YouTube, ensuring that the LEGO Group remains easily discoverable and engaging for our Kids Audiences on the platform.

Do You Have What It Takes?

  • Proven operational experience with YouTube, complemented by exceptional stakeholder management and organizational skills.
  • Deep understanding of platform intricacies, coupled with a passion for managing complex information structures to drive clear, measurable outcomes.
  • Expertise in social media best practices specifically tailored for YouTube execution.
  • Experience navigating complex, matrix-driven environments, whether on the client, agency, or media side.
  • Strong project management background, with a keen eye for detail and a commitment to organizational excellence.
  • A collaborative leader, adept at working with global partners, strategists, analysts, production managers, and creatives to achieve shared goals.
  • Confident, proactive, and able to thrive in autonomous work settings.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

 Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.
Posted 2025-07-23

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