Events Marketing Manager - Sport Travel

Marathon Tours & Travel

Events Marketing Manager

This is hybrid role based in our Boston, MA office so you must be based within a commutable distance (Within state)

Salary Range $70,000 - $80,000

Destination Sport Experiences, through its’ global sports travel brands Marathon Tours & Travel and Sportive Breaks, caters for those who want to participate in the very best cycling, running and triathlon events across the world. Marathon Tours & Travel and Sportive Breaks offer tours, travel packages, and guaranteed entry to marathons, cycling events, and long-distance triathlons around the world, together with VIP hospitality access to many of the top professional cycling events as well as managing travel programs for mass participation events.

We are a proud partner of the Abbott World Marathon Majors and work closely with major sports events organisers across the Globe. Our team are also keen runners, cyclists, and triathletes, so we understand the needs of competitors.

No two days are the same in this exciting role but on a typical day you will:

• Lead the end‑to‑end development of the Adventure Marathon Race Series website, ensuring the platform reflects the brand vision and supports long‑term growth within the sports and endurance market.

• Own the creative direction for each Marathon Tours & Travel–owned event brand, building distinctive identities that resonate with global running communities.

• Help strengthen and manage partner and sponsor relationships , maximizing brand‑building opportunities with sports industry stakeholders.

• Take full ownership of the project’s email marketing ecosystem , including strategy, design, content creation, list growth, segmentation, analytics, and deployment of both marketing and transactional communications.

• Oversee and grow multiple social media channels , setting content strategy, tone of voice, engagement goals, and performance metrics tailored to sports audiences.

• Lead on‑site marketing execution during race weekends, ensuring brand consistency, participant engagement, and alignment with operational delivery.

• Direct digital advertising strategy in collaboration with our Meta and Google Ads specialists, optimizing campaigns for reach, conversion, and ROI within the endurance sports market.

• Drive PR and media visibility , working with our PR agency to secure coverage across sports, travel, and lifestyle outlets.

• Maintain and evolve event websites , ensuring SEO best practices are implemented and continuously improved with support from the Content Manager.

• Manage content distribution to third‑party sales channels, ensuring accuracy, consistency, and timely updates.

• Report confidently and proactively on marketing performance, insights, and strategic recommendations to the Head of Marketing and Business Development Officer.

• Assist the Head of Marketing in managing vertical channels and relationships with publishing houses.

To be successful within this role, our ideal candidate will have:

Requirements

• Bachelor’s degree (preferably in marketing)

• Minimum of 2 years’ experience in marketing communications

• Highly organized with strong prioritization skills

• Experience managing projects to successful outcomes

• Strong communication and relationship‑building skills

• Ability to work under pressure and meet deadlines

• A collaborative mindset and the ability to work across both small local teams and a wider global organisation

Tools & Technical Skills

• CMS Management (e.g., WordPress)

• Email platforms (e.g., Mailchimp, Klaviyo, or similar) and CRM/ESP integrations

• Analytics: GA4, Looker/Data Studio, Meta/Google Ads managers, UTM discipline

• Social publishing/listening tools (e.g., Sprout, Hootsuite, Later)

• Basic creative tooling proficiency (briefing in Figma/Canva/Adobe; asset specs)

In return we offer

• The opportunity to work with world class professional sporting clubs

• Hybrid working model

• Highly competitive salary

• Guaranteed day off on your birthday

• The opportunity to sample top level hospitality packages at stadiums across the world

• Supplier hosted networking events

• Company funded parties

• Opportunity for progression

• Funded training

• Access to wellness hub with various discounts including discounted gyms & retail providers

• Access to discounted hotels & sporting event tickets

So if you are looking for your next challenge, take a look and get in touch we'd love to hear from you!