Assistant Director, Marketing & Operations - Crane Lake Camp

Job Description

Job Description

Assistant Director, Marketing & Operations

Location: Hybrid (Virtual and onsite at URJ Crane Lake Camp in West Stockbridge, MA)

Organization: Union for Reform Judaism

Employment Type: Full Time, Benefits Eligible, Exempt, MNGT

Department: Camps & Immersives

Reporting to: Camp Director

Start Date: ASAP

Salary Range: $52,000 - $56,000 plus competitive benefits package

The Role

The Union for Reform Judaism’s (URJ) Crane Lake Camp is seeking a passionate, organized, and mission-driven Assistant Director to help lead our vibrant summer camp and year-round youth and family engagement programs. In this role, you’ll help create a warm, inclusive, and transformative Jewish community where campers of all identities—Campers of Color, LGBTQ+ campers, campers with disabilities, and others—build confidence, connection, and a lifelong sense of belonging. You’ll play a key role in camp operations, communications, and community engagement, contributing to the strategic growth and values-driven impact of Crane Lake Camp and the URJ Camping System.

What You Will Do

CAMP LEADERSHIP

• Collaborate with the Crane Lake’s leadership team to support all aspects of camp operations, culture, and programming.

• Build meaningful connections among campers, families, alumni, and staff from diverse backgrounds, promoting inclusion and lifelong URJ engagement.

• Serve as a member of the professional camp team and participate in the URJ Camping System’s national cohort, engaging in shared projects and professional development.

• Assist with physical and logistical summer preparations, including inventory, purchasing, setup, and facility readiness.

• Champion and model URJ’s values around Racial Equity, Diversity, and Inclusion (REDI) and Jewish learning in all aspects of the work.

Marketing, Communications & Outreach

• Serve as a point of contact for camper families throughout the year, supporting enrollment, onboarding, and ongoing communication.

• Develop and manage engaging content across newsletters, social media, and the camp website to share our story and expand our reach.

• Design and execute a dynamic social media strategy, creating or overseeing the production of original photo, video, and graphic content for platforms like Instagram, Facebook, LinkedIn, and TikTok.

• Maintain and update the camp website regularly with relevant, timely content.

• Collaborate with the Camp Director and URJ Development teams to support donor communications and engagement events.

• Manage email and CRM systems (Salesforce and Marketing Cloud), maintaining accurate data and outreach lists.

• Coordinate with URJ’s central Marketing & Communications team to ensure consistent messaging and optimized impact.

Camp & Staff Engagement  

• Actively support efforts to recruit, hire, and retain campers and seasonal staff through tours, events, and relationship-building efforts.

• Supervise designated staff and summer operations, ensuring smooth logistics and a strong camp culture.

• Assist in designing and facilitating comprehensive staff training and development programs.

• Contribute to the creation and facilitation of retreats and year-round programs that extend the impact of the Crane Lake experience beyond the summer.

Who You Are

You are a relationship-driven, detail-oriented leader who thrives in collaborative environments and brings a deep commitment to inclusion, community-building, and Jewish life. You’re passionate about the transformative power of camp, skilled in communication and project management, and excited to create meaningful, year-round engagement for campers, families, and staff.

Keys to Success (the must-haves)

• Relationship Building & Community Engagement: You have strong interpersonal skills and a natural ability to build meaningful relationships with campers, families, alumni, staff, and stakeholders from diverse backgrounds. You’re comfortable and confident representing camp with warmth and professionalism at events, tours, and meetings.

• Communication & Marketing Expertise: You’re a skilled communicator with experience in writing, content creation, and storytelling across digital and print platforms. You’ve managed websites, social media, and email/CRM tools like Salesforce and Marketing Cloud, and you know how to craft messaging that aligns with broader organizational goals.

• Program & Project Management: You have excellent organizational skills and can manage multiple projects, timelines, and logistics, especially during the lead-up to and throughout the camp season. You balance strategic thinking with hands-on execution, from operational planning to delivering year-round engagement experiences.

• Leadership & Team Collaboration: You bring the ability to co-lead camp operations, support staff, and work closely with the leadership team. You’ve supervised, mentored, and developed seasonal or year-round staff and thrive in a collaborative environment, working across teams and systems to achieve shared goals.

• Self-Management & Accountability: You are proactive, dependable, and able to work independently in a fast-paced environment. You take ownership of your work, follow through on commitments, and hold yourself to high standards of excellence, even when juggling competing priorities.

• Commitment to Inclusion & REDI Values: You are deeply committed to Racial Equity, Diversity, and Inclusion (REDI) and actively foster environments where campers and staff of all identities feel seen, supported, and celebrated.

• Camping: You bring a genuine passion for summer camp and understand its transformative power in the lives of young people. You have experience working with children in immersive environments, ideally as a professional staff member at a residential summer camp or a comparable setting. You’re ready to represent and champion Crane Lake Camp and the Union for Reform Judaism in the larger Jewish and professional camping communities.

ADDITIONAL REQUIREMENTS

• Relevant experience in camp leadership, youth engagement, education, or a related field.

• Experience working in residential summer camps or immersive environments is strongly preferred.

• Weekend travel for staff and camper recruitment.

• Occasional travel to and from camp and URJ staff meetings, professional development and/or staff programs.

• Live in residence at camp during summer season.

About Us

Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.

The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 14 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today.

Application Process

Apply online and include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position. We look forward to hearing from you!  

The URJ strives to be a welcoming and inclusive environment that acknowledges diversity as a critical strength. We promote strenuous policies and practices of equal opportunity and diversity, equity, and inclusion. It is our objective to recruit, hire, and retain the most qualified individuals including those of any race, color, religion, gender, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. The URJ encourages applications from women, people of color, persons with disabilities, individuals who identify as LGBTQIA+, and other often underrepresented groups.