Sr. Director Brand Marketing
- Own and evolve the J.Jill brand strategy, including positioning, brand pillars, voice, visual identity, and core creative assets.
- Partner closely with our internal creative agency to bring the brand to life across every touchpoint.
- Translate product and brand priorities into effective and innovative integrated marketing campaigns.
- Lead seasonal briefing, cross‑channel activation, and the execution of brand moments and activations (in partnership with external agencies when needed).
- Oversee organic social media strategy, content creation, and community engagement to grow followership and strengthen brand perception.
- Lead our influencer marketing strategy, ensuring content is authentic, relevant, and aligned with brand goals.
- Steward The Compassion Fund, a 20+ year program that has contributed more than $20M to women’s causes.
- Expand the visibility, scale, and impact of this signature program across customers, associates, and partner organizations.
- Build and execute a comprehensive customer insights roadmap, including qualitative and quantitative research.
- Identify new market opportunities and emerging customer needs to fuel brand and business growth.
- Drive awareness and excitement for new store openings and in‑store events.
- Create memorable experiences that celebrate our best customers and welcome new ones into the brand within our stores.
- Own the brand marketing budget, investment strategy, and KPI framework.
- Develop and execute annual and seasonal brand marketing plans that drive awareness, engagement, traffic, and trial.
- Bonus eligible and flexible hybrid work arrangements.
- 401(k) retirement plan with discretionary match and tuition reimbursement.
- Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
- Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
- Generous associate discount; group discounts on auto, pet and homeowner insurance.
- Discount Marketplace for travel, consumer products, food, auto buying, etc.
- Associate resource groups.
- 10+ years of experience in brand marketing, with increasing leadership responsibility and team management.
- Deep understanding of the apparel, fashion, or beauty industries, including trends and innovation.
- Proven track record developing and executing integrated marketing campaigns that drive measurable results.
- Strong brand leadership with the ability to build, protect, and evolve brand identity and voice while delivering business impact.
- Exceptional cross-functional collaborator who can influence and align creative, product, design, agency, and executive partners.
- Experience building and optimizing processes to improve efficiency, output, and team effectiveness.
- Scrappy, resourceful leader with a bias for action who inspires high performance, clarity, and creativity.
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