Director, Marketing

It Starts Here

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make

The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company. In this role, they are responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives. The Director is also responsible for maintaining a high level of persistent collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.

Leads the positioning and messaging for our consumer Deposits products – Checking and Savings.

Deeply understand our consumer total addressable market, customer needs and target audiences for each product

Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.

Act as a key advisor, thought leader and partner to the General Manager (GM) of Deposits, especially around determining long term marketing strategies supporting the business targets.

Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently.

Create and lead cohesive, consistent, and engaging Marketing plans for the deposits business

Drive team’s success to envision, concept, launch and nurture high-performing deposit products that embodies the spirit of our brand and delights our customers

Act as a key partner to the deposits business leadership to influence and drive decisions on our marketing strategy at key milestones

Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy

Roadmap the product marketing calendar to set our product launches up for success thinking through the key elements of our GTM plan

Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life providing thought leadership and planning guidance in our GTM plans

What You Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.

Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.

12+ Years in Integrated Marketing, Product Marketing or a related field. - Required.

9+ Years in banking, fintech, or payments space - ideally in deposits side of the business. - Required.

2+ Years of experience in leading a team, shaping team culture and supporting team members’ career development. - Preferred

Experience influencing product roadmaps and leading product marketing strategy. - Required.

Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels. - Required.

Decisive problem-solving, with an ability to cut through complexity to get the most important work done. - Required.

Accomplished team leader and people/project manager.

Demonstrated experience as marketing/advertising strategist.

Demonstrated ability to map out a social and web marketing and communications strategy and then drive that strategy proven by testing and metrics.

Demonstrable ability to measure the impact of social media on the overall marketing efforts and brand visibility.

Superior interpersonal, verbal and written communication skills.

Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.

Strong knowledge of regulatory implications of social media to financial services industry.

Knowledge of social media monitoring tools to understand organizations market perception and support communication protocol.

Excellent relationship management skills.

Knowledge of search engine optimization both organically and through paid search.

Experience in development and execution of social media strategy for a large organization.

Strategic and tactical thinker.

Strong reporting and analytical skills.

Certifications

No Certifications listed for this job.

Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

What Else You Need To Know

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range

Minimum: $123,750.00 USD

Maximum: $200,000.00 USD

We Value Your Impact

Your contribution matters and it’s recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)

Risk Culture

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.