Senior Care Marketing Manager
- Translate occupancy goals into actionable marketing plans
- Analyze referral trends, payer mix, and competitive positioning
- Identify differentiators that make each center stand out
- Adjust tactics in real time based on performance data
- Oversee marketing across seven centers
- Balance brand integrity with local nuance
- Prioritize competing requests with structure and diplomacy
- Deliver projects on time — consistently
- Lead digital ads, email campaigns, social media, print materials
- Craft messaging for families, referral partners, and community stakeholders
- Elevate storytelling that highlights residents, staff, and outcomes
- Ensure compliant, accurate, HIPAA-aware marketing practices
- Strengthen referral networks and local partnerships
- Support outreach initiatives and visibility efforts
- Manage online reputation with responsiveness and professionalism
- 90–95% on-time delivery
- 10% quarterly increase in qualified leads
- 25% growth in engagement
- Timely review response coordination
- Direct influence on occupancy performance
- 4+ years marketing experience (healthcare, senior services, nonprofit, or multi-site preferred)
- Experience supporting census-driven or revenue-based goals
- Strong digital marketing and campaign management skills
- Excellent writing and storytelling ability
- Experience with Adobe Suite, Canva, CRM platforms
- Knowledge of senior living or skilled nursing strongly preferred
- Build trust
- Increase visibility
- Strengthen reputation
- Drive occupancy
- Tell stories that truly matter
- A strategic leadership role within a growing senior care portfolio
- Direct partnership with regional and operational leadership
- Cross-functional influence
- Meaningful, mission-driven work
- The opportunity to build marketing at scale
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