User content - merchandising - associate

Who We Are

User generated content (UGC) - e.g. the reviews and photos we receive from customers - is essential to Wayfair’s mission to offer an unparalleled customer experience in the home e-commerce space. Customers rely heavily on this content to build trust when making a purchase, and as such improvements in content capture rates or content utilization on site drive large 7 or 8 figure bottom-line impacts.

This role offers a unique opportunity to help shape a company-wide priority: ensuring customer voices are captured and surfaced in ways that benefit both shoppers and suppliers. It combines hands-on operational ownership with influence over our long-term tech direction. To achieve this, we’re seeking an analytical, motivated individual to support and enhance our UGC strategy and operations.

What You’ll Do

• Own the end-to-end operational execution for key new initiatives including (i) managing the day-to-day operations and reporting metrics for programs like the pre-purchase RFR (Reviews for Rebates) and (ii) designing and executing the strategic review coverage plan (for key SKU cohorts including PBSI/SRB SKUs) to maximize capture and identify new levers for growth

• Serve as the primary point of contact for both internal and external stakeholders leveraging our Review Acceleration Programs. You will be responsible for process ownership, proactively identifying workflow bottlenecks, and implementing initiatives to streamline operations across multiple cross-functional teams.

• Proactively identify high-impact opportunities to improve review capture rates. Build compelling business cases to secure engineering and cross-functional buy-in, rigorously track project success against defined KPIs and metrics, and proactively identify and resolve trending issues in partnership with relevant teams.

• Develop, implement, and analyze customer communication/marketing strategies (e.g., A/B tested email campaigns) to maximize review submission rates and enhance the overall customer review journey

• Partner with analytics teams to build comprehensive standard reporting for the UGC function (capture, coverage, utilization). Conduct deep-dive analyses as needed to derive insights and deliver actionable, data-driven recommendations.

What You’ll Need

• 2+ years of experience in ecommerce, project management, analytics is preferred

• Ability to translate complex, ambiguous business problems into clear, actionable strategies and drive cross-functional execution

• Proven track record of owning multiple high-impact projects from end-to-end, shaping long-term business processes and delivering measurable results

• Highly analytical, including hands-on experience with analyzing and interpreting data sets directly (high Excel proficiency is a must, experience with SQL preferred)

• Ability to communicate complex ideas clearly and precisely, including crafting compelling narratives that influence both internal teams and external partners

• Innovative problem-solving skills with the ability to identify root causes and develop scalable solutions

• Strong work ethic, highly motivated self-starter, and extremely organized

Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.



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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].