Director of Marketing

Job Description

Job Description

Description:

Who we are: Gather Health delivers Social Primary Care to older adults. Through their unique and differentiated care model and proprietary technology, Gather Health’s solution drives substantial care outcomes by addressing the whole person needs of their target demographic: dual eligible populations, the fastest growing government segment.

To address the needs of these clinically and socially complex patients, Gather Health’s Social Primary Care solution is comprehensive and wholistic in nature, encompassing care and community within the four walls of Gather Health Centers and in the homes of its patients.

Gather’s model achieves superior care by individualizing care and is reinforced by a three-prong approach: a unique care model quarterbacked by PCPs and supported by multi-disciplinary care teams, tailored Social Care Plans that are led by Gather Guides and facilitated by deeply rooted community partners, and a proprietary “Tech Enabled Home Model.”

Founded in 2022 and born out of the Healthcare Foundry Portfolio, Gather Health is addressing a $1 trillion market in primary care for older adults. Today, Gather Health operates in Massachusetts and is working with a multitude of payer partners on aligning value-based care economics to deliver integrated care. Gather’s leadership team has a track record of building and scaling innovative primary care platforms focused on vulnerable populations, including VillageMD and Commonwealth Care Alliance. Gather has raised $30M backed by Maverick Ventures, Khosla, and HC9 Ventures.

Summary of the Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults, as well as the community agencies, providers, and other referral sources that support them. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient outcomes. In collaboration with our Growth, Operations, and Clinical teams, the Director of Marketing will produce compelling narratives demonstrating our contributions to health equity and community wellness, while supporting the organization’s continued growth.

Day-to-day duties:

• Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values
• Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model
• Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management
• Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations
• Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness
• Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable.
• Proven ability to build marketing functions in startup or growth-stage healthcare organization
• Strong writing and storytelling skills with ability to create compelling content across multiple channels
• Experience with digital marketing platforms, social media management, and graphic design tools
• Knowledge of healthcare marketing compliance requirements and patient privacy regulations
• Ability to work independently while collaborating effectively across growth, operations, and clinical teams
• Demonstrated success in community-based marketing and local market penetration strategies
• Familiarity with Salesforce and marketing automation tools
• Experience marketing within a value-based care model is a significant plus.

Why you should join Gather Health:

• We are a mission-based organization that is passionate about changing the way seniors experience primary care
• Our business model is unique and on the cutting-edge of the primary care industry
• Our leadership team is comprised of experienced individuals who are committed to creating not only the best patient experience, but also an amazing employee experience for our colleagues
• We are intentionally building a strong company culture and providing a compassionate and joyful work environment
• The organization was conceptualized, founded, and launched by experienced co-founders with a track record of success in the healthcare space

We offer competitive pay and benefits for our Full-Time colleagues, including:

• Market-based base salary + performance incentives
• Unlimited Paid Time Off
• 11 Paid Holidays
• Medical insurance coverage (health, dental, vision) with no waiting period for enrollment
• Income protections such as short & long-term disability and life insurance at no cost to you
• 100% company match on your 401K contribution up to 4% of annual income
• Employee Assistance Program
• Other supplemental benefits available

Gather Health is committed to equal employment opportunity. At Gather, we embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political beliefs, military experience, genetic information, or any other characteristic protected under federal, state, or local legislation.