SVP, Global Marketing - Shark Home

Overview

Join to apply for the SVP, Global Marketing - Shark Home role at SharkNinja
Are you the right applicant for this opportunity Find out by reading through the role overview below.

Join to apply for the SVP, Global Marketing - Shark Home role at SharkNinja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About The Role

The SVP, Global Marketing for Shark Home will lead global category strategy, positioning, and go-to-market execution across a multi-billion-dollar portfolio of home appliances. This portfolio consists of core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation.

Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing, and end-to-end commercialization to deliver both near-term results and long-term brand equity.

Responsibilities

• Category Strategy and Positioning
  • Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
  • Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
• Go-to-Market Execution
  • Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
  • Create playbooks and toolkits that enable global consistency with room for regional adaptation
• Portfolio Marketing and Demand Creation
  • Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
  • Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
  • Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
• Team Development
  • Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
  • Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems headfirst, test and pivot, and make decisions with confidence
  • Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
  • Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Qualifications

• 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
• Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
• Experience leading international teams or portfolios with significant regional nuance
• Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:

For candidates based in China, please visit:

For candidates based in Vietnam, please visit:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Appliances, Electrical, and Electronics Manufacturing

Referrals increase your chances of interviewing at SharkNinja by 2x

Sign in to set job alerts for “Senior Vice President Global Marketing” roles.

Vice President of Marketing, North America

Chief Marketing Officer, Specialty Retail Brands

Boston, MA $216,000.00-$228,000.00 4 weeks ago

Head of Brand & Creative Services - Global

Cambridge, MA $180,000.00-$215,000.00 1 day ago

Boston, MA $200,000.00-$250,000.00 1 month ago

US Head of Marketing, Chronic Rhinosinusitis

Cambridge, MA $228,750.00-$330,416.66 3 weeks ago

Cambridge, MA $176,000.00-$282,000.00 1 day ago

Head of Marketing & Partnerships (Startups, Digital Health)

Brookline, MA $180,000.00-$220,000.00 2 hours ago

Vice President, Marketing & Communications

Vice President of Impact (Strategic Marketing, Engagement, and Access)

Boston, MA $220,000.00-$250,000.00 2 weeks ago

Lead Director Brand & Industry Marketing – CVS Media Exchange (CMX)

Wellesley Hills, MA $100,000.00-$231,540.00 2 months ago

Boston, MA $180,000.00-$195,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr