Director, Advisor Experience

The Director of Advisor Experience will lead the design, delivery, and optimization of service and sales enablement platforms that support John Hancock’s network of producers—a strategic initiative to build a committed network of agents who champion wellness and longevity planning.

This role ensures top-tier support, training, and engagement tools are in place to drive producer performance, retention, and customer value while making wellness solutions accessible and easily transferrable to end customers.

Position Responsibilities:

Producer & Wholesaler Enablement

• Align clients with wholesaler support models to ensure seamless engagement and service.

• Track certifications and ongoing CE requirements to maintain compliance and readiness.

• Translate sales strategies into impactful, easy-to-use playbooks that simplify wellness and longevity planning for producers and customers.

• Partner with Behavioral Insurance team to support events and advance external training programs.

• Collaborate with IT and New Business teams to deliver a frictionless selling and buying experience.

• Advance producer awards and offerings based on producer interaction and advisory feedback.

Service Infrastructure & Experience

• Deliver white-glove service across the network, defining service metrics and staffing models for consistent, high-quality producer experience.

• Partner with sales and people leaders to align support models, including:

  • Dedicated wholesaler support

  • Vitality Personal Consultants (VPCs)

  • Concierge for inforce and underwriting

  • Product intelligence and competitive services support

  • Advanced Markets Attorneys and Dedicated Consultants

Enablement & Technology

• Deploy and integrate enablement technologies including CRM, Seismic learning, JHINI, Vitality Pro, and AI tools.

• Ensure producers have access to turnkey resources (seminars, campaigns, presentations).

• Contribute to LHBN version of the Vitality Pro platform to support engagement and performance tracking, by partnering with the producer owner to advance experience.

• Design and deliver exclusive training programs and track certifications, including:

  • Vitality Certification and recertification checkpoints

  • Build the Chartered Longevity Planner program (in partnership with a third party industry association)

• Collaborate with dedicated trainers to ensure content aligns with network goals and producer needs.

Incentives & Recognition

• Help to define and manage the reward platform, including:

  • Tiered compensation and bonus structures

  • Recognition trips and experiential incentives

  • Discounts and exclusive product offerings

• Explore cost models and options to build long-term retention benefits

Product & Market Expansion

• Work with Product teams to launch transnational products and ensure adoption and sales plans are realized.

• Support go-to-market strategies and onboarding of mission-aligned producers and partner firms.

Required Qualifications

• 10+ years in life insurance distribution, sales enablement, or service operations.

• Proven experience building and scaling advisor support platforms.

• Strong understanding of independent distribution, IMO/MLM structures, and producer engagement models.

• Exceptional cross-functional leadership and project management skills.

• Passion for life insurance, wellness, longevity, and purpose-driven sales.

• Licensing Requirements: Series 6 and Series 26 licenses are required for this role. Life & Health and/or Series 63 licensing may be required in the future, subject to evolving business needs.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected] .

Referenced Salary Location

USA, Massachusetts - Full Time Remote

Working Arrangement

Remote

Salary range is expected to be between

$128,550.00 USD - $222,820.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)